About Greg Gifford

Greg spearheaded the AutoRevo Search Engine Optimization department and lead our social media team for years. If it's related to Internet marketing, he's got a hand in it... He still speaks all over the country about Local SEO.
To see his Google profile, click here: +Greg Gifford

Should You Show Sold Vehicles On Your Site?

Ever since dealers have been on the Internet, there’s been a debate about showing sold inventory on a dealership website. The proponents swear that showing sold inventory brings in more leads, but there’s never any proof of that point. This week’s video walks through the issue and points out all the proven reasons why showing your sold inventory is very bad for your dealership.

Check Your Inbound Links With Open Site Explorer

Inbound links to your website are an important part of Google’s ranking algorithm, so it’s important to keep an eye on which sites are linking to your dealership. It’s also helpful to check out the links that your competitors have, since they might have some links that your dealership hasn’t thought of pursuing.

This week’s tip video walks you through using a tool called Open Site Explorer from Moz to check your links. Watch the video and learn how to check your own links, or even your competitors’ links, so that you can stay on top of your SEO process and help your dealership rank better in local searches.

Local SEO Presentation from Search Engine Journal Summit

Our Director of Search and Social spoke at the recent Search Engine Journal Summit in Dallas, Texas. As always, we wanted to create a video of the presentation and share it with our dealers, since there’s always so much great info in his presentations.

This one’s about 25 minutes long, so kick back and enjoy the Local SEO tips!

Local SEO Presentation From Digital Dealer 18

I presented to another packed room at Digital Dealer 18 in Tampa recently, and as always, we wanted to share the presentation with everyone. This time we’ve actually got the live recording of the session, so it’s a bit more exciting since you can hear the crowd reaction to the jokes and puns.

A bit of a warning though – there’s some PG-13 language in this one, so if you’re listening at the office, you might want to be careful…

Local SEO Presentation From AZIMA

It’s been a crazy month of conferences – I’m finally back at the office after 4 weeks of 4 consecutive speaking engagements. A few weeks ago, I flew out to Phoenix to speak at the monthly Arizona Interactive Marketing Association meeting. My superhero-themed presentation was a huge hit, and as always, we wanted to share it on the blog so everyone can check it out.

It’s a little over 30 minutes, so make sure you’ve got time to kick back and take it all in. While it’s not specifically geared towards car dealers, the tips apply to any small business – so watch and learn how to get your dealership to rank higher on Google!

Live From Digital Dealer 18

We’re live at Digital Dealer, so there’s no tip this week – check back next week and watch the recording of my presentation here in Tampa…

Local SEO Presentation From Brighton SEO

Whiteboard Friday Local SEO video

Check out Greg’s presentation from last week’s Brighton SEO, the largest search marketing conference in the UK. While the presentation is geared towards businesses in the UK, the tips are universal. Hear the latest tips for getting your dealership to rank higher in local searches and get more online visibility.

Google’s Mobile Update on April 21st

Google is going to roll out an update to how websites are ranked in mobile searches on April 21, 2015. Our customers have nothing to worry about, but other dealers are calling us and asking about the update… This week’s video covers what’s coming with the update, which sites will be penalized, and how to tell if your site is safe. If you’re worried about Mobilegeddon, you’ll definitely want to watch.

Automotive SEO Webinar for FIADA

Last week, I presented a webinar on Automotive SEO for the Florida Independent Auto Dealers Association. As always, we wanted to share the presentation with everyone, so we created a recording to post here on the blog.

This video clip clocks in right at 36 minutes, so if you don’t have the time to watch now, you should just save the link and come back later. You’ll need to have a note pad handy, it’s chock-full of awesome tips on how to get your dealership to show up higher on local searches.

How to Check Your Citations With Moz Local

Citations – or mentions of your name, address, and phone number – are a big part of the ranking signal for local businesses. It’s important that your citations are consistent, so that every time your info appears online, it’s the same info. Google expects to see consistent information, so if you’ve got mismatched or duplicate data, it can hinder your rankings in local searches.

This week’s tip video walks you through using Moz Local, a free tool that checks your listings on 15 major citation sources. Watch and learn how to check your dealership’s listings, and see how the tool helps you fix incorrect or broken data.