Ever since dealers have been on the Internet, there’s been a debate about showing sold inventory on a dealership website. The proponents swear that showing sold inventory brings in more leads, but there’s never any proof of that point. This week’s video walks through the issue and points out all the proven reasons why showing your sold inventory is very bad for your dealership.
Inbound links to your website are an important part of Google’s ranking algorithm, so it’s important to keep an eye on which sites are linking to your dealership. It’s also helpful to check out the links that your competitors have, since they might have some links that your dealership hasn’t thought of pursuing.
This week’s tip video walks you through using a tool called Open Site Explorer from Moz to check your links. Watch the video and learn how to check your own links, or even your competitors’ links, so that you can stay on top of your SEO process and help your dealership rank better in local searches.
Our Director of Search and Social spoke at the recent Search Engine Journal Summit in Dallas, Texas. As always, we wanted to create a video of the presentation and share it with our dealers, since there’s always so much great info in his presentations.
This one’s about 25 minutes long, so kick back and enjoy the Local SEO tips!
We’re live at Digital Dealer, so there’s no tip this week – check back next week and watch the recording of my presentation here in Tampa…
Check out Greg’s presentation from last week’s Brighton SEO, the largest search marketing conference in the UK. While the presentation is geared towards businesses in the UK, the tips are universal. Hear the latest tips for getting your dealership to rank higher in local searches and get more online visibility.
Google is going to roll out an update to how websites are ranked in mobile searches on April 21, 2015. Our customers have nothing to worry about, but other dealers are calling us and asking about the update… This week’s video covers what’s coming with the update, which sites will be penalized, and how to tell if your site is safe. If you’re worried about Mobilegeddon, you’ll definitely want to watch.
Citations – or mentions of your name, address, and phone number – are a big part of the ranking signal for local businesses. It’s important that your citations are consistent, so that every time your info appears online, it’s the same info. Google expects to see consistent information, so if you’ve got mismatched or duplicate data, it can hinder your rankings in local searches.
This week’s tip video walks you through using Moz Local, a free tool that checks your listings on 15 major citation sources. Watch and learn how to check your dealership’s listings, and see how the tool helps you fix incorrect or broken data.