If you’re a good auto dealer, and I know you are, you’re likely spending a lot of money and time pick your inventory, staging and marketing it. But are you putting your vehicles in every possible place the customer is going to look? More specifically, are you utilizing the huge network of classifieds, free or paid, to market your inventory? And most importantly, are you taking the time to write great descriptions to attract the searchers? If are, awesome. If you aren’t, you’re wasting your time and money.