Flaunting Fonts: The Do’s and Don’ts of Fonts on Your Website
Sure, it’s nice to use some custom fonts and colorful text to draw a user’s attention to your content, but did you know that some fonts and styling you use can affect the overall user experience which in turn could be bad for SEO? Yes folks, it’s true. While you can use some custom fonts, you typically want to stay with standard web or Google fonts. Some fonts can even affect the page loading time, which Google and other search engines see, and in turn, drop the rankings of these sites due to long loading time.
While you may want to use some hot pink text with Comic Sans, many search engines that crawl your site understand the user experience of your website and will bump you down if it isn’t user friendly. It helps to use a standard web or Google font as they are optimized to load faster (or not load at all, because the font is already on your system). On top of that, someone who is looking to buy a customized big bore motorcycle, will most likely not be impressed with a font that looks like it belongs on a day care website.