It’s important to make your site easy to navigate – if potential customers are on your site and they can’t figure out where to go to get the answers they need, they’re probably going to leave. There have been several studies that have shown that more than 7 menu items is counter-productive, yet we still see dealers trying to cram in as many menu links as they possibly can. Use your submenus and keep your menu clean and easy to navigate, and your customers will stick around longer and convert at a higher percentage.
If you want to succeed in 2015, you’ve got to stay informed… You need to know what’s going on in the automotive industry, and you need to keep up to date with any Google updates, and the latest tips and tricks for getting your site to rank higher in search engines. Last week, we shared a list of the best conferences to attend in 2015 to learn more, and this week we’re sharing a list of the 8 best websites to read on a regular basis. Check the video transcript below for clickable links to each site.
IF you want to succeed in today’s competitive online market, you’ve got to keep up with best practices and the latest online marketing updates. Reading a few blog posts here and there isn’t going to cut it – you need to attend a conference or two. This week’s video shares our recommendations for the best 10 conferences to attend this year, both in the automotive niche and the SEO and PPC niche. Check the transcript below for links to each conference website.
It’s almost 2015 – can you believe it? While it’s a bit disappointing that we don’t have rocket sleds or holodecks yet, we do have some space-age tips to help your dealership have an amazing online presence next year. In our final Tuesday Tip Video Clip of 2014, we share 15 tips for 2015 – tips to help with SEO, social media, online reviews, and your dealership website. Watch, learn, and have an amazing new year!
We’ve been doing our Tuesday Tip Video Clips for almost an entire year now, and since it’s almost Christmas, we thought we’d share our most popular videos of 2014. These 7 videos were the most viewed and most shared of everything we put out this year… so you know they’re full of good info. Click the links below to watch each of the 7 videos:
7. 5 Scary Examples of What NOT To Do On Your Website
6. Using Local Phone Numbers On Your Site
5. Optimizing For Local Search
4. 10 Tips For Epic Vehicle Photos
3. Digital Dealer 17 Presentation
2. Optimizing Your Google My Business Listing
1. Come Back to Craigslist
I spoke at the Dallas Digital Summit last week, so we wanted to share my presentation for this week’s Tuesday Tip Video Clip. Google made some recent changes, so this video is full of up-to-date tips on how to get your site to rank well in local searches. Kick back and watch the video and learn some inside tips that will help your dealership gain more visibility in 2015.
Plus, this presentation’s theme is comedy movies, so there are 121 comedy movie references, with at least one movie for every year in the last 50 years. It also includes 19 movies from 1985, the high point of American film comedy.
Goals in Google Analytics allow you to track specific actions that you specify, so you have a better understanding about how your website is converting visitors into leads. You can track how long someone spends on the site, if they visit a certain minimum number of pages, or if they visit a specific page. The most common use of goals is to track forms that are filled out on your site. Our latest video walks you through the process of setting up goals, so you can track your form conversions so you can make smarter marketing decisions.
It’s important to optimize your site to show up well in local searches so that your customers can find you. Today we’re sharing 6 elements that need to be optimized on every page of your site to help it show up better in local searches. Follow these tips and you’ll have a leg up on your competitors in local searches.