Why Call Tracking Numbers Are Bad – Tuesday Tip Video Clip

By |September 30th, 2014|SEO, Tuesday Tip, Video Clip|0 Comments|

After my session at Digital Dealer 17 last week, several dealers had questions about using call tracking numbers on their dealership websites. Since so many dealers were interested in the answer, we thought we should share the information with everyone in this week’s Tuesday Tip Video Clip.

15 Ways to Spot a Shady SEO Provider – Tuesday Tip Video Clip

By |September 23rd, 2014|SEO, Tuesday Tip, Video Clip|0 Comments|

It’s a sad fact – there are far too many shady SEO providers out there… Most dealers don’t know much about SEO, which makes it easy for the unscrupulous SEO providers to prey on them. Our latest tip video shares 15 easy tips to help you spot the SEO providers that won’t help your dealership.

How to Optimize Your Google My Business Listing – Tuesday Tip Video Clip

By |September 16th, 2014|SEO, Tuesday Tip, Video Clip|1 Comment|

The most important thing you can do to help your dealership show up in local searches is to claim and optimize your Google My Business listing (formerly known as Google Places). The new dashboard provides tips on optimization, but this week’s video walks you through detailed steps to help ensure that you’ve fully optimized your listing. Follow our tips and your Google My Business listing will show up in more searches and get you more leads…

Showing Prices On Your Site – Tuesday Tip Video Clip

Far too many dealers still think that if a vehicle doesn’t have a price displayed, customers will call to ask about the car. In reality, this tactic will result in lost sales… Today’s customer wants instant information, and we know that they’re going to browse multiple sites before making a call or filling out a form. If your competitors are displaying prices and you’re not, potential customers are going to call your competitors.

Marketing Speak vs. Customer Speak – Tuesday Tip Video Clip

When you’re writing content for your website, it’s important to take a step back and think about your customers. If you write your text and use industry lingo that customers don’t use, then you’re going to hurt your visibility in online searches. Make sure your site uses the language that customers will use when they search for you in Google, and you’ll be much more likely to show up higher and get more leads.

The Importance of Branding Your Dealership – Tuesday Tip Video Clip

Competition is fierce in the automotive industry – and far too many dealers forget the importance of branding. Successfully branding your dealership can make the difference between just barely making it and selling tons of cars. Your branding should be consistent everywhere, with any public-facing element of your dealership.

This week’s video talks about dealership branding, and takes a fun look at a dealer who took her branding to the extreme…

Don’t Get Used by the Pre-Owned Game: Do Keyword Research

dealer website keyword research - used vs. pre-owned

Last year in the United States, over 40 million used cars were sold by over 49,000 used car dealers (according to the NIADA). That shows how competitive the used car market is and how important it is to distinguish your dealership from those vying for the same potential customers. Optimizing for the right terms – the terms the customers actually use – could be what keeps your dealership in business.

As a dealer, you want to describe your inventory in the best light possible, but overly descriptive words could be detrimental to your dealership if the customer isn’t looking for those same terms. Knowing what the customer is looking for gives a dealer a distinct advantage when optimizing a website to show up higher in search results.

Writing Great Vehicle Descriptions – Tuesday Tip Video Clip

A great vehicle description can be the difference between getting a site visitor to call or to just keep on browsing. Our latest video shares helpful tips on how to write great descriptions quickly and efficiently, along with what to avoid writing. You’ll be writing better descriptions immediately after watching, and you’ll be amazed at how easy it is to do!

Important Thoughts on Google’s Pigeon Update

By |August 7th, 2014|SEO|4 Comments|

Google's Pigeon Update

Two weeks ago, Google rolled out a significant change to the local ranking algorithm. According to their announcement, the new algo uses more of the traditional search ranking signals to provide more useful, relevant, and accurate local search results.

Search results have been in utter turmoil since the update, and no one really has any idea what’s going on. Local results disappeared on many queries that used to pull up the map pack, and we’ve seen tons of examples of directory sites showing up as physical locations in the carousel.

Google didn’t name the update, but since it was obviously a major change to the algorithm, Barry Schwartz at Search Engine Land came up with the nickname “Pigeon.” Industry experts were quick to call the bad search results “pigeon poo” or “pigeon droppings,” and everyone giggled internally.

Stop Making Excuses – Tuesday Tip Video Clip

When we tell dealers to take more photos, write better descriptions, and create better website content, we always hear excuses about how they don’t have time… Your competitors have the time, so you have to make the time too. Otherwise, the customers will stop calling and they’ll buy from your competitors. Watch our latest Tuesday Tip Video Clip for more insight.