Writing Great Vehicle Descriptions – Tuesday Tip Video Clip




A great vehicle description can be the difference between getting a site visitor to call or to just keep on browsing. Our latest video shares helpful tips on how to write great descriptions quickly and efficiently, along with what to avoid writing. You’ll be writing better descriptions immediately after watching, and you’ll be amazed at how easy it is to do!

Important Thoughts on Google’s Pigeon Update

By |August 7th, 2014|SEO|4 Comments|

Google's Pigeon Update

Two weeks ago, Google rolled out a significant change to the local ranking algorithm. According to their announcement, the new algo uses more of the traditional search ranking signals to provide more useful, relevant, and accurate local search results.

Search results have been in utter turmoil since the update, and no one really has any idea what’s going on. Local results disappeared on many queries that used to pull up the map pack, and we’ve seen tons of examples of directory sites showing up as physical locations in the carousel.

Google didn’t name the update, but since it was obviously a major change to the algorithm, Barry Schwartz at Search Engine Land came up with the nickname “Pigeon.” Industry experts were quick to call the bad search results “pigeon poo” or “pigeon droppings,” and everyone giggled internally.

Stop Making Excuses – Tuesday Tip Video Clip




When we tell dealers to take more photos, write better descriptions, and create better website content, we always hear excuses about how they don’t have time… Your competitors have the time, so you have to make the time too. Otherwise, the customers will stop calling and they’ll buy from your competitors. Watch our latest Tuesday Tip Video Clip for more insight.

Actually USE Your Website – Tuesday Tip Video Clip


Take a step back and think about why you’ve got your dealership website… To get more leads, right? So why is your site so boring? This week’s video talks about how you should optimize your site to make it awesome, so you’ll get more leads – and sell more cars.

Citations for Local SEO – Tuesday Tip Video Clip


Citations (listings of your business name, address, and phone number on other websites) are an incredibly important factor in how your dealership will show up in local search results. Most auto dealers have never heard of them, and most automotive SEO providers don’t do anything with them – so just a little bit of citation work can make a HUGE difference in how you rank.

Targeted Vehicle Descriptions – Tuesday Tip Video Clip


Just like you’d post different photos on AutoTrader than you’d post on Craigslist, you should be writing different vehicle descriptions for the different websites. The shoppers on each site are looking for different things, so your descriptions should be tailored to the type of site the inventory is listed on…

Don’t Use Google Translate – Tuesday Tip Video Clip


Don’t Be a Marketing Zombie – Tuesday Tip Video Clip


Think Past The Sale – Tuesday Tip Video Clip


Writing Content For Your Website – Tuesday Tip Video Clip