When you’re writing content for your website, it’s important to take a step back and think about your customers. If you write your text and use industry lingo that customers don’t use, then you’re going to hurt your visibility in online searches. Make sure your site uses the language that customers will use when they search for you in Google, and you’ll be much more likely to show up higher and get more leads.
Competition is fierce in the automotive industry – and far too many dealers forget the importance of branding. Successfully branding your dealership can make the difference between just barely making it and selling tons of cars. Your branding should be consistent everywhere, with any public-facing element of your dealership.
This week’s video talks about dealership branding, and takes a fun look at a dealer who took her branding to the extreme…
Last year in the United States, over 40 million used cars were sold by over 49,000 used car dealers (according to the NIADA). That shows how competitive the used car market is and how important it is to distinguish your dealership from those vying for the same potential customers. Optimizing for the right terms – the terms the customers actually use – could be what keeps your dealership in business.
As a dealer, you want to describe your inventory in the best light possible, but overly descriptive words could be detrimental to your dealership if the customer isn’t looking for those same terms. Knowing what the customer is looking for gives a dealer a distinct advantage when optimizing a website to show up higher in search results.
A great vehicle description can be the difference between getting a site visitor to call or to just keep on browsing. Our latest video shares helpful tips on how to write great descriptions quickly and efficiently, along with what to avoid writing. You’ll be writing better descriptions immediately after watching, and you’ll be amazed at how easy it is to do!
Two weeks ago, Google rolled out a significant change to the local ranking algorithm. According to their announcement, the new algo uses more of the traditional search ranking signals to provide more useful, relevant, and accurate local search results.
Search results have been in utter turmoil since the update, and no one really has any idea what’s going on. Local results disappeared on many queries that used to pull up the map pack, and we’ve seen tons of examples of directory sites showing up as physical locations in the carousel.
Google didn’t name the update, but since it was obviously a major change to the algorithm, Barry Schwartz at Search Engine Land came up with the nickname “Pigeon.” Industry experts were quick to call the bad search results “pigeon poo” or “pigeon droppings,” and everyone giggled internally.
When we tell dealers to take more photos, write better descriptions, and create better website content, we always hear excuses about how they don’t have time… Your competitors have the time, so you have to make the time too. Otherwise, the customers will stop calling and they’ll buy from your competitors. Watch our latest Tuesday Tip Video Clip for more insight.
Take a step back and think about why you’ve got your dealership website… To get more leads, right? So why is your site so boring? This week’s video talks about how you should optimize your site to make it awesome, so you’ll get more leads – and sell more cars.
Citations (listings of your business name, address, and phone number on other websites) are an incredibly important factor in how your dealership will show up in local search results. Most auto dealers have never heard of them, and most automotive SEO providers don’t do anything with them – so just a little bit of citation work can make a HUGE difference in how you rank.
Just like you’d post different photos on AutoTrader than you’d post on Craigslist, you should be writing different vehicle descriptions for the different websites. The shoppers on each site are looking for different things, so your descriptions should be tailored to the type of site the inventory is listed on…