Last year in the United States, over 40 million used cars were sold by over 49,000 used car dealers (according to the NIADA). That shows how competitive the used car market is and how important it is to distinguish your dealership from those vying for the same potential customers. Optimizing for the right terms – the terms the customers actually use – could be what keeps your dealership in business.
As a dealer, you want to describe your inventory in the best light possible, but overly descriptive words could be detrimental to your dealership if the customer isn’t looking for those same terms. Knowing what the customer is looking for gives a dealer a distinct advantage when optimizing a website to show up higher in search results.