I flew up to Canada last week to present at the Canadian Digital Dealer Conference, and as always, I wanted to post a recording of the session so that more dealers could benefit from what I shared. Kick back, this video is a little over half an hour long – it’s packed full of Local SEO tips and tricks, and info about the latest updates to Google’s algorithm. If you want your dealership to show up better in local searches, this is the video you want to watch!
If you want your site to be relevant for local searches, you’ve got to have local content on your site. This week’s video shares a ton of ideas for localized content so you can help your dealership get more local visibility. Use these ideas, or piggy back off of them and come up with your own!
This week’s video discusses VDP photos. Far too many dealers still choose to show giant images, so customers have to scroll down far too many times to see all the photos. Yes, we understand that showing large photos is important, but even the most novice computer user knows you can click a thumbnail to see a larger image. Stop forcing endless scrolling on your potential customers and making your pages load slowly – watch our video for all the details.
When you’re uploading photos to your informational pages on your dealership’s website, it’s incredibly important that you upload images that have been resized and optimized. Your site’s CMS will let you load in huge images and then change their apparent size with the embed code, but that’s a bad solution. The images load slowly, because the huge image still has to load before it can be downsized in real time. This creates a bad user experience, and drastically slows down your page load speed, which is bad for your SEO.
It’s important to make your site easy to navigate – if potential customers are on your site and they can’t figure out where to go to get the answers they need, they’re probably going to leave. There have been several studies that have shown that more than 7 menu items is counter-productive, yet we still see dealers trying to cram in as many menu links as they possibly can. Use your submenus and keep your menu clean and easy to navigate, and your customers will stick around longer and convert at a higher percentage.
If you want to succeed in 2015, you’ve got to stay informed… You need to know what’s going on in the automotive industry, and you need to keep up to date with any Google updates, and the latest tips and tricks for getting your site to rank higher in search engines. Last week, we shared a list of the best conferences to attend in 2015 to learn more, and this week we’re sharing a list of the 8 best websites to read on a regular basis. Check the video transcript below for clickable links to each site.
IF you want to succeed in today’s competitive online market, you’ve got to keep up with best practices and the latest online marketing updates. Reading a few blog posts here and there isn’t going to cut it – you need to attend a conference or two. This week’s video shares our recommendations for the best 10 conferences to attend this year, both in the automotive niche and the SEO and PPC niche. Check the transcript below for links to each conference website.
It’s almost 2015 – can you believe it? While it’s a bit disappointing that we don’t have rocket sleds or holodecks yet, we do have some space-age tips to help your dealership have an amazing online presence next year. In our final Tuesday Tip Video Clip of 2014, we share 15 tips for 2015 – tips to help with SEO, social media, online reviews, and your dealership website. Watch, learn, and have an amazing new year!
We’ve been doing our Tuesday Tip Video Clips for almost an entire year now, and since it’s almost Christmas, we thought we’d share our most popular videos of 2014. These 7 videos were the most viewed and most shared of everything we put out this year… so you know they’re full of good info. Click the links below to watch each of the 7 videos:
7. 5 Scary Examples of What NOT To Do On Your Website
6. Using Local Phone Numbers On Your Site
5. Optimizing For Local Search
4. 10 Tips For Epic Vehicle Photos
3. Digital Dealer 17 Presentation
2. Optimizing Your Google My Business Listing
1. Come Back to Craigslist