Check out Greg’s presentation from last week’s Brighton SEO, the largest search marketing conference in the UK. While the presentation is geared towards businesses in the UK, the tips are universal. Hear the latest tips for getting your dealership to rank higher in local searches and get more online visibility.
Google is going to roll out an update to how websites are ranked in mobile searches on April 21, 2015. Our customers have nothing to worry about, but other dealers are calling us and asking about the update… This week’s video covers what’s coming with the update, which sites will be penalized, and how to tell if your site is safe. If you’re worried about Mobilegeddon, you’ll definitely want to watch.
Citations – or mentions of your name, address, and phone number – are a big part of the ranking signal for local businesses. It’s important that your citations are consistent, so that every time your info appears online, it’s the same info. Google expects to see consistent information, so if you’ve got mismatched or duplicate data, it can hinder your rankings in local searches.
This week’s tip video walks you through using Moz Local, a free tool that checks your listings on 15 major citation sources. Watch and learn how to check your dealership’s listings, and see how the tool helps you fix incorrect or broken data.
It’s notoriously hard to claim your Google My Business listing (what used to be called Google Places). You’ve got to get Google to mail you a postcard with a PIN, then you have to log back in, enter the PIN, and finally claim your page. Unfortunately, it seems like the cards always get tossed out with the junk mail, or sometimes never show up.
If you’re having problems claiming your Google My Business page, you should use Google’s phone support. Watch this week’s video and learn how…
I was in San Jose, California, last week presenting at the SMX West conference – and as always, I wanted to share a recording of the presentation to share with everyone who wasn’t able to attend. This presentation is a bit more advanced, so there might be a few points where you might get lost… but there are still tons of helpful points for dealers with even limited knowledge of Local SEO. As always, if you have any questions about anything in the video, leave them in the comments down below and we’ll answer as soon as possible!
Want to learn the latest cutting-edge tips about SEO, PPC, and Social Media? This week’s tip is a quick one – you just need to follow the #SMX hashtag on Twitter. There will be lots of people live tweeting the conference, so if you go to Twitter and follow the hashtag, you’ll see tons of tips and knowledge nuggets over the next few days.
You could also follow me on Twitter – @greggifford – I’ll be live tweeting all the sessions I’m in as well.
If you want your site to be relevant for local searches, you’ve got to have local content on your site. This week’s video shares a ton of ideas for localized content so you can help your dealership get more local visibility. Use these ideas, or piggy back off of them and come up with your own!
This week’s video discusses VDP photos. Far too many dealers still choose to show giant images, so customers have to scroll down far too many times to see all the photos. Yes, we understand that showing large photos is important, but even the most novice computer user knows you can click a thumbnail to see a larger image. Stop forcing endless scrolling on your potential customers and making your pages load slowly – watch our video for all the details.