Google Popular Times Added to SERPs

By |August 17th, 2015|SEO|0 Comments|

Google’s innovations in the SERPs have changed the face of the internet for a long time now. While it’s
the bane or joy of most of those who keep up with this sort of thing, it certainly affects the billions using search engines across the world. It’s hard to know if a new feature will be short-lived or long-lasting. Well Google has done it again with adding “Popular Times” on some searches to the Knowledge Graph and I think it’s going to stay.

Although its data basis is unknown (Google’s little question mark says “Based on historical visits to this
place”), I can say that it has little or nothing to do with website traffic and more to do with your actual
foot traffic. It took just a few minutes in the Google Analytics of local business to see that it site traffic
data wasn’t a large contributing factor to the “Popular Times graph”. After all, the focus of most brick-
and-mortar businesses is to get customers in the store.

No, it’s not time to quit optimizing content or getting customers to click on driving directions; having
your web experience fully optimized in order to drive traffic and rankings is still the best bet. Oh and
keep doing what you’re best at: providing service and product better than the competitors. After all,
business is about the bottom line.

How to Choose the Right Keywords to Target

How to Choose the Right Keywords for your Car Dealer Website

Video Transcript

Hi and welcome to another tuesday tip video clip. We’re going back to basics today with a quick overview of how to do keyword research.

First, evaluate your dealership’s inventory. Identify the types of vehicles you regularly have the most and take note of price ranges. You might be asking yourself, “why does the price of my cars matter for keyword research?” Well, a large number of dealer groups are enamored with targeting only keywords with the largest search volume. This is a great strategy… until it no longer accurately reflects your inventory and site content.

So, even though it looks really tempting to target the keyword phrase “cheap used cars for sale” because of the search volume, if all of your used cars are more than $10,000, then you’re wasting your time trying to optimize for it. Even if you do rank well for “cheap used cars”, users aren’t going to be happy landing on a site with only high-priced CPO vehicles.

Moving on. You’ve evaluated the inventory and took note of price range, now we need to go crazy on keywords.

There are numerous tools that dealers can use to get keyword ideas and test keywords, but we’ll just discuss Google’s Keyword Planner for now. Go to the “Google Keyword Planner”, login to your Google account, select “Find New Keywords” and start rapid-firing keywords related to your business and city. Start with the big boy keywords like used cars plus city, city used cars, cars for sale in city, car dealers in city, etc…then start narrowing down the keywords you want to target based upon what is relevant to your business.

So, don’t go after “buy here, pay here” customers if you aren’t a BHPH dealer – you can certainly still target terms related to bad credit buyers, but don’t go after phrases that don’t really represent what your site and business offer. We see too many dealers trying to focus on ranking for every phrase under the sun instead of focusing on the phrases that are backed by their site content, inventory, or existing strategy.

Another quick tip for Local Search, be realistic about ranking in the map pack for multiple cities. Analyze the SERPs for your desired keywords and see if any other car dealers in your city are ranking in the pack 2 towns over. For some metro areas, it certainly happens, but for others the competition is simply too fierce. So, it might be best to focus on dominating your metro area before trying to take over the world.

Well, that about wraps it up. As always, if you have any comments, leave them below and we’ll see you next week.

How to Get More Google Reviews

Tried everything to get more Google reviews? Considered some of those shady dealer tactics like setting up a reviews kiosk? You’ve been doing it wrong. Watch our latest tip video to learn how you can do more to get a natural review Google review profile.

Google reviews are a local ranking signal, so it’s always best to get as many natural reviews possible. You don’t ever want to incentivize the review process, but we can help you change the way you interact with your customers to get them more enthused about reviewing your dealership.

Optimize Your Inventory for Aggregator Sites

Are you doing everything you can to make your inventory stand out on aggregator sites? If you want to learn how to optimize your inventory to get more leads for your vehicles, watch this short video. We’ll run through a couple things you can do to make sure your inventory looks great on aggregator sites.

Get More Mobile Conversions with Simple Contact Forms

Mobile users and desktop users have different behavior, so your site needs to adapt the experience to each device – especially on a responsive site. We see car dealers frame in their insanely long financing form on a responsive site and it just ends up looking terrible on mobile; it also negatively impacts mobile financing conversions.

Check out this video to see how you can get more mobile conversions with simple contact form on your financing page.

How to Earn Local Links for Car Dealers

Local Links for Car Dealers - AutoRevo

Want to increase your dealership’s online presence, but think link building is too scary or complicated? You might reconsider after you learn a few things you can do offline to earn local links.

Building local links for car dealerships requires a different mindset than most other businesses, but that’s a good thing. Car dealers have a unique knowledge set that can be useful to multiple link sources. Also, many car dealers are already involved with local groups, sporting events, car meetups, etc…

Switching Website Providers? Set Up 301 Redirects

Ever since the first dealerships got online, there’s been a huge question around showing sold inventory on a dealership website. Many dealers still believe it’s a good idea and that it will result in more leads and sell more cars. This week’s Tuesday Tip Video Clip explains why displaying sold inventory is a very bad idea, both for SEO and for user experience. Watch and learn about the latest best practices for dealership inventory online.

At AutoRevo, we always set up 301 redirects for the pages that need them. If you’re using a different provider, just make sure you talk to your account manager or support team and have them set up the 301 redirects for you.

Should You Show Sold Vehicles On Your Site?

Ever since dealers have been on the Internet, there’s been a debate about showing sold inventory on a dealership website. The proponents swear that showing sold inventory brings in more leads, but there’s never any proof of that point. This week’s video walks through the issue and points out all the proven reasons why showing your sold inventory is very bad for your dealership.

Check Your Inbound Links With Open Site Explorer

Inbound links to your website are an important part of Google’s ranking algorithm, so it’s important to keep an eye on which sites are linking to your dealership. It’s also helpful to check out the links that your competitors have, since they might have some links that your dealership hasn’t thought of pursuing.

This week’s tip video walks you through using a tool called Open Site Explorer from Moz to check your links. Watch the video and learn how to check your own links, or even your competitors’ links, so that you can stay on top of your SEO process and help your dealership rank better in local searches.

Local SEO Presentation from Search Engine Journal Summit

Our Director of Search and Social spoke at the recent Search Engine Journal Summit in Dallas, Texas. As always, we wanted to create a video of the presentation and share it with our dealers, since there’s always so much great info in his presentations.

This one’s about 25 minutes long, so kick back and enjoy the Local SEO tips!