What are citations and why are they important?
Do you have a great website but you’re having trouble getting traffic from local sources? It’s important to think about how you plan on getting local traffic if you plan to make a majority of your business transactions in a brick and mortar store. You may get an occasional hit from a visitor down the street, but how can you get your business information out there in a way that it comes up on Google more frequently when performing local searches? Even with the best photos, related alt text on images, and engaging content on every page, targeting and acquiring traffic from areas nearby are a top priority if you want to keep your doors open. Citations make up about 25% of your ranking on SERPs so ensuring your citations are correct and consistent are the key to getting on map packs and local searches on Google.