5 Scary Examples of What Not To Do On Your Website – Tuesday Tip Video Clip

By |October 28th, 2014|SEO, Tuesday Tip, Video Clip|0 Comments|

It’s almost Halloween, so we thought we’d share some scary examples of things that auto dealers love to do on their websites… even though every example is awful for SEO and user experience, we see them all the time. Sit back and watch this week’s video and learn what NOT to do on your dealer website.

Proof That SEO Is Absolutely Necessary – Tuesday Tip Video Clip

By |October 21st, 2014|Uncategorized|0 Comments|

We talk to dealers all the time who call us wondering why their site isn’t showing up higher in Google. Most people assume that if they have a website, that website will just show up in search results – but they don’t think about how other dealers are fighting for the same spots on page one. To help demonstrate why great content and proper SEO are now absolutely necessary, we share some quick back-of-the-napkin math to help illustrate how competitive the automotive niche is. I wrote an article in Search Engine Land recently that covers the same process, and I wanted to share it here in this week’s video.

Local SEO Presentation From Digital Dealer – Tuesday Tip Video Clip

I presented a session on Local SEO at Digital Dealer 17 in Las Vegas a few weeks ago, and the presentation was a huge hit. In fact, it was voted as one of the top sessions of the entire conference…

We wanted to share my helpful tips and information with everyone who wasn’t able to make it to Vegas, so this week’s Tuesday Tip Video Clip is a LOT longer than normal. The video clocks in at around 50 minutes, so make sure you grab some popcorn and a note pad, because I squeeze in as many SEO and online marketing tips as I can…

Bookmarking Your Login Page – Tuesday Tip Video Clip

How much time do you spend logging in to your website’s back end system? Instead of hitting the provider’s website, scrolling to the login link, and clicking it – why not just bookmark your login page? You’ll save time and get to where you’re going faster…

Why Call Tracking Numbers Are Bad – Tuesday Tip Video Clip

By |September 30th, 2014|SEO, Tuesday Tip, Video Clip|3 Comments|

After my session at Digital Dealer 17 last week, several dealers had questions about using call tracking numbers on their dealership websites. Since so many dealers were interested in the answer, we thought we should share the information with everyone in this week’s Tuesday Tip Video Clip.

15 Ways to Spot a Shady SEO Provider – Tuesday Tip Video Clip

By |September 23rd, 2014|SEO, Tuesday Tip, Video Clip|0 Comments|

It’s a sad fact – there are far too many shady SEO providers out there… Most dealers don’t know much about SEO, which makes it easy for the unscrupulous SEO providers to prey on them. Our latest tip video shares 15 easy tips to help you spot the SEO providers that won’t help your dealership.

How to Optimize Your Google My Business Listing – Tuesday Tip Video Clip

By |September 16th, 2014|SEO, Tuesday Tip, Video Clip|1 Comment|

The most important thing you can do to help your dealership show up in local searches is to claim and optimize your Google My Business listing (formerly known as Google Places). The new dashboard provides tips on optimization, but this week’s video walks you through detailed steps to help ensure that you’ve fully optimized your listing. Follow our tips and your Google My Business listing will show up in more searches and get you more leads…

Showing Prices On Your Site – Tuesday Tip Video Clip

Far too many dealers still think that if a vehicle doesn’t have a price displayed, customers will call to ask about the car. In reality, this tactic will result in lost sales… Today’s customer wants instant information, and we know that they’re going to browse multiple sites before making a call or filling out a form. If your competitors are displaying prices and you’re not, potential customers are going to call your competitors.

Marketing Speak vs. Customer Speak – Tuesday Tip Video Clip

When you’re writing content for your website, it’s important to take a step back and think about your customers. If you write your text and use industry lingo that customers don’t use, then you’re going to hurt your visibility in online searches. Make sure your site uses the language that customers will use when they search for you in Google, and you’ll be much more likely to show up higher and get more leads.

The Importance of Branding Your Dealership – Tuesday Tip Video Clip

Competition is fierce in the automotive industry – and far too many dealers forget the importance of branding. Successfully branding your dealership can make the difference between just barely making it and selling tons of cars. Your branding should be consistent everywhere, with any public-facing element of your dealership.

This week’s video talks about dealership branding, and takes a fun look at a dealer who took her branding to the extreme…