Car Dealer Tips for Craigslist


Video Transcript
With a billion pageviews a day, mighty Craigslist is the undisputed king of the classified world. And it’s still one of the best places to sell cars even though it now costs dealers a little bit of money. Although Craigslist’s decision to charge car dealers for their posts seemed like they were targeting the industry as a whole, they’ve actually helped filter out the spammers and over-posters, to help deliver what the user wants: a vetted list of inventory from dealers they can trust. Now I know posting your full inventory a couple of times a month is costly but I encourage you start using Craigslist if you aren’t already. I mean, if your customers are there, you should be too right? I’m not here to help you waste money, but to help make you money so here a few tips that can help you use when you’re posting on Craigslist.

Hi, and welcome to another Tuesday Tip Video Clip. Posting to Craigslist can get expensive if you’re not doing it right. Just like any VDP or inventory listing, you need to know what the customer is looking for, and deliver it better than the competition. First, you need to take advantage of Craigslist’s limit of 24 pictures per listing. The customer wants to be as acquainted with the vehicle as possible, so if you’re only showing four pictures of a car, the customer is going find a listing that shows more. You should be taking a ton of pictures of inventory for your website anyway, so just use those. Second, write great descriptions and don’t just list options and features. Consider this listing as the first pitch. You have the opportunity to explain why the customer needs this vehicle and why they need to purchase it from you. Use it. Write a detailed, conversational description that not only showcases your vehicle but your dealership. The more detailed the listing, the more likely it will show up when searching on Craigslist. Third, to maximize ROI, use a posting tool that way you’re not paying a salesman, receptionist or intern to manually post each unit. AutoRevo offers a manual solution for posting one time, that includes the VIN-decoded features and options from Chrome Data. It’s easy to use and we can show you how to do it. Or you can step up your game and have your inventory automatically posted by our Automated Craigslist Tool. This provides maximum efficiency and very little maintenance on the dealer’s end. Just set it and forget it. For more tips take a look at our blog, and for any questions or comments, please leave them in the section below.