Category: PPC

Paid Versus Organic: Which Works for Your Dealership?

How does a website get to the first page of a Google search? Why is that such an important goal? These are intriguing questions for a company that places a premium on driving potential customers to their site. According to a 2014 study, once a customer is on a company’s site, there is about a 2% chance… Read more »

5 Mistakes your PPC Provider is Making

Do you hate wasting money? Heck yeah, you do. I do too. In fact, it’s something that keeps me up at night. For years, as an SEO expert, I have been telling dealers what strategies some PPC providers have been using that waste their hard earned money. Here are just a few mistakes I have… Read more »