How long does it take for Google Places Updates?

This is one of the most common questions we hear from dealers when they’re updating and optimizing their Google Places pages. We did some digging and some asking around, and we finally found an official list of update times from Vanessa, who works on the Google Places team.

This list shows the typical turnaround times, but keep in mind that these could change in the future if Google makes any big updates to the system. But let’s not delay any more… here’s the list:

Google Places updates within a few days:

  • Newly verified listings (even though it says “active” in your dashboard, it’ll take a few days to change for the public)
  • Business name
  • Address
  • Phone number
  • Website URL
  • Description
  • Pin marker move
  • Categories

Google Places updates in a week:

  • Photos
  • Videos

Google Places updates in several weeks:

  • Duplicate listings
  • Merged listings


As always, you can follow this blog for important updates about automotive SEO and Google Places, or you can dive into the Google Places forums for more in-depth information.