With a billion pageviews a day, mighty Craigslist is the undisputed king of the classified world. And it’s still one of the best places to sell cars even though it now costs dealers a little bit of money. Although Craigslist’s decision to charge car dealers for their posts seemed like they were targeting the industry as a whole, they’ve actually helped filter out the spammers and over-posters, to help deliver what the user wants: a vetted list of inventory from dealers they can trust. Now I know posting your full inventory a couple of times a month is costly but I encourage you start using Craigslist if you aren’t already. I mean, if your customers are there, you should be too right? I’m not here to help you waste money, but to help make you money so here a few tips that can help you use when you’re posting on Craigslist. (more…)
Do you hate wasting money? Heck yeah, you do. I do too. In fact, it’s something that keeps me up at night. For years, as an SEO expert, I have been telling dealers what strategies some PPC providers have been using that waste their hard earned money. Here are just a few mistakes I have routinely come across.
Not Deep Linking
When you’re paying for each click, you want the customer to land on a page with related content and an easy way to contact you. Custom landing pages are an excellent way to guide customers to conversions. Creating simple pages with detailed information, a short contact form and a clearly visible phone number, leaves no question of what you want the customer to do. (more…)
If you’re a good auto dealer, and I know you are, you’re likely spending a lot of money and time pick your inventory, staging and marketing it. But are you putting your vehicles in every possible place the customer is going to look? More specifically, are you utilizing the huge network of classifieds, free or paid, to market your inventory? And most importantly, are you taking the time to write great descriptions to attract the searchers? If are, awesome. If you aren’t, you’re wasting your time and money. (more…)
inLine Mobile App by AutoRevo
Are you sick of having to lug your desktop computer around everywhere just to get work done? Do you feel like you have to be at the dealership to get any work done? Don’t you wish you could manage your dealership from anywhere? Your wish is our command. Introducing AutoRevo’s InLine Mobile App. Everything you need to manage your dealership, from appraisals to marking vehicles sold, in the palm of your hand. (more…)
How Important is PageSpeed
Remember the old dial up days when images would load one line at a time? I guess we were all used to waiting for the internet back then because we were not yet accustomed to the instantly-gratifying world wide web we have now. Frankly, these days the internet is about speed. Heck, even our cellphones are connected to the internet and its 33 times faster than the standard 56k modem of 15 years ago. So what does this mean for your website? (more…)
Come See Us At TIADA
The top independent dealers from all over Texas gather every year for the TIADA Annual Conference & Expo. This year proves to be another spectacular year as the TIADA have packed the JW Marriott in San Antonio with tons of great exhibitions and extremely knowledgeable presenters. In fact, AutoRevo will be there showcasing our best-in-class car dealer websites and state-of-the-art dealer tools to anyone who shows up at our booth. And, you won’t want to miss my breakout session where I attempt to cram a career’s worth of SEO information into less than an hour. (more…)
Most auto dealers think they have the best inventory photos online. Some even hire professional photographers to do the work. What they don’t realize is that the customer expects to see the inventory at certain angles, and the more pictures the better. What some auto dealers don’t realize as well is that they’re selling much more than a car in their photos. They’re selling their dealership and location. (more…)
Like Free Stuff? Automotive Whitepapers Release
Do you like free stuff? Like really really real free stuff? Like you don’t have to pay one dang dime for it free stuff? I thought so. AutoRevo is re-releasing some of our very best tips, tricks and tactics that have been proven to help dealers sell more cars. And our first edition is coming this week. (more…)
Everybody loves visually stunning graphics and photos on their websites. But did you know that underneath the shiny veneer of these beautiful graphics and photos lay the dreaded kilobyte? Yes, that’s right folks. Every photo and graphic you use on your website can affect the ranking of your site. This dreaded kilobyte I was speaking of is basically the file size of your image. The higher the file-size, the longer your page will take to load. The longer your page takes to load, the lower it could rank in search engines.
Luckily, there are several ways we can reduce the file size of your photos and graphics and how to double check them to see how fast your page is loading. A quick way to see if you have large image files bogging down your site is to use Google’s Page Speed Insights. It will give you a detailed overview of your site load time and (more…)
Are You Tagging Your Site?
Are you absolutely certain where your website traffic is coming from? If you blast out 60 thousand emails, are you confident you can track the success of the campaign? What about display advertising on other websites or social media? Are you tracking this stuff or are you just throwing away money? (more…)