Google’s recent Freshness Update is designed to give more weight to “fresh” website content on certain queries. Google has always rewarded fresh content, but last month’s update has given freshness even more emphasis in its ranking algorithm.
Google has been pretty clear about which searches will rely heavily on fresh content. For example:
- Recent events or hot topics – Example search: “NBA lockout” or “Occupy Oakland”
- Regularly recurring events – Example search: “NFL scores” or “Dancing with the Stars”
- Frequent updates – Example search: “Subaru Impreza reviews” or “best slr cameras”
Did that last one get your attention? This has huge implications for the auto industry. In their own blog posts explaining the way their Freshness Update has changed their search results, they’re using an example from the auto industry. Every year, new cars models are released, and brands are constantly receiving reviews online. (more…)
Most auto dealers have realized that they’ve got to use social media to compete in today’s market, but the majority of dealers are still novices when it comes to Facebook. Sure, you know you’ve got to have a Facebook page for your dealership, and you know that it’s got to display your inventory, but beyond that… most dealers are running with scissors (or just sitting in the corner looking confused).
This post is going to cover 8 useful tips and tricks that will help you get the most out of your dealership’s Facebook page. Soak up these tidbits and start using them immediately, and you’ll be amazed at the difference they make in your Facebook marketing efforts. (more…)
Our exclusive eBay Motors Whitepaper shares inside information about eBay Motors and shows you exactly what to do to be successful on the automotive industry’s most trafficked website. Competition on eBay is fierce, so you need to be sure that your dealership stands out from your competitors. We share detailed tips on how to create the perfect auction listing, including how to create the optimal title, which pictures you should include, and how you should write your description.
Google announced a new update to their ranking algorithm today. If you’re interested in the full details, just click that link and you can read their full update on the official Google Search blog. The opening quote really sums up the main focus of the update:
Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent.
I don’t know how we missed this last year, but this video is hilarious. Apparently KBB.com held a video contest for video car reviews – the video had to be two minutes or less, and entrants weren’t allowed to break copyright or traffic laws. They received over 50 entries, and this video was the Grand Prize Winner. This guy won $10,000 and a three-day trip to California, including a day of filming with the KBB.com video crew.
We presented an advanced track session last week at Digital Dealer 11 in Las Vegas. We chatted with several dealers after the presentation, and one dealer summed it up the best. He said that while many opinions were presented at Digital Dealer 11 about social media, SEO, and blogging, we were the only presentation that really backed up our thoughts with proven statistics and facts. Inbound marketing is essential to continued success, and these slides prove that you have to embrace inbound marketing or get left in the virtual dust.
You have to stop interrupting what people are interested in and BE what people are interested in…
These are the slides from our recent presentation at Digital Dealer 11 in Las Vegas, Nevada. The presentation covers the three dimensions of mobile marketing, so your dealership can compete in a world where the consumer holds the Internet in the palm of their hand.
It’s common knowledge that times are tough for auto dealers all over the country. With today’s rough economy, dealers are struggling to stay in business and they’re all looking for anything that can help tip the scales back to profitability. Spike TV is producing a new reality show called “Car Lot Cowboy” that will follow an auto sales consultant as he attempts to turn failing dealerships into profitable businesses in just one week’s time.
With meta descriptions, you’re trying to target the intent of a consumer searching for information – presumably, to solve a problem (buy a car, get financing, car repair, etc). You want to write information in the description that is direct and relevant to the subject of your page, and also the potential query. When carefully crafted, these descriptions can earn you more clicks and ultimately more leads.
The page title is the text that appears at the top of your browser, and is used by both search engines and users. When it comes to dealer website SEO it is of the highest importance for two reasons: 1) the title is highly indexed by search engines and affects your ranking, and 2) it is what appears on the search engine results page when a user searches with a keyword relevant to your dealership. For these two reasons, you’ll need to spend time focusing not only on including keywords, but also on creating compelling copy that would entice a user to click on your link in the SERP.