Google’s Newest Algorithm Update

Google announced a new update to their ranking algorithm today. If you’re interested in the full details, just click that link and you can read their full update on the official Google Search blog. The opening quote really sums up the main focus of the update:

Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent.

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Hilarious Vehicle Description Video

I don’t know how we missed this last year, but this video is hilarious. Apparently KBB.com held a video contest for video car reviews – the video had to be two minutes or less, and entrants weren’t allowed to break copyright or traffic laws. They received over 50 entries, and this video was the Grand Prize Winner. This guy won $10,000 and a three-day trip to California, including a day of filming with the KBB.com video crew.

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288 Mind-blowing Internet Marketing Stats & the Marketing Plan You Can’t Afford NOT to Use

We presented an advanced track session last week at Digital Dealer 11 in Las Vegas. We chatted with several dealers after the presentation, and one dealer summed it up the best. He said that while many opinions were presented at Digital Dealer 11 about social media, SEO, and blogging, we were the only presentation that really backed up our thoughts with proven statistics and facts. Inbound marketing is essential to continued success, and these slides prove that you have to embrace inbound marketing or get left in the virtual dust.

You have to stop interrupting what people are interested in and BE what people are interested in…

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Car Lot Cowboy – A Reality Show About Struggling Dealerships

It’s common knowledge that times are tough for auto dealers all over the country. With today’s rough economy, dealers are struggling to stay in business and they’re all looking for anything that can help tip the scales back to profitability. Spike TV is producing a new reality show called “Car Lot Cowboy” that will follow an auto sales consultant as he attempts to turn failing dealerships into profitable businesses in just one week’s time.

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Meta Description Psychology

With meta descriptions, you’re trying to target the intent of a consumer searching for information – presumably, to solve a problem (buy a car, get financing, car repair, etc).  You want to write information in the description that is direct and relevant to the subject of your page, and also the potential query.  When carefully crafted, these descriptions can earn you more clicks and ultimately more leads.

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Dealer Website Page Titles For The Win!

The page title is the text that appears at the top of your browser, and is used by both search engines and users.  When it comes to dealer website SEO it is of the highest importance for two reasons:  1) the title is highly indexed by search engines and affects your ranking, and 2) it is what appears on the search engine results page when a user searches with a keyword relevant to your dealership.  For these two reasons, you’ll need to spend time focusing not only on including keywords, but also on creating compelling copy that would entice a user to click on your link in the SERP.

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