DALLAS, TX – April 20, 2011 - AutoRevo, premier provider of dealer websites and on-demand software for automotive dealerships marketing and selling cars online, today announced the launch of its new corporate identity, unveiled last week with the roll-out of a completely redesigned corporate website.
The new company logo inspired the updated brand identity, with design elements that subtly convey brand attributes of both the company and its products: modern, efficient, precise, purposeful, and focused. Paired with the recent product update (which was the biggest in company history) and new service offerings such as Search Engine Optimization and Email Marketing, the new identity will better characterize AutoRevo as the premier provider of dealer websites and Internet marketing services for auto dealers across the country.
"The idea of rebranding AutoRevo was raised in the fall of 2010, when it was clear that we were transitioning to a company with a broader product line and premier services," said Chad Polk, CEO. "We knew the timing had to be right, and once we realized that our spring product release would be the most robust update to our product in company history, we knew there would never be a better time to rebrand."
"Our new brand identity is a logical step that communicates to both current customers and potential customers that we continue to provide products and services that far outpace our competitors," said Greg Gifford, VP of Marketing. "Our new identity helps mirror the fact that we’re a forward-looking company with a commitment to ensure the success of every auto dealer we service."
A leader in the automotive industry, AutoRevo is a premier provider of dealer websites and on-demand software for automotive dealerships marketing and selling cars online. FastLot, the company's Internet marketing platform, delivers dealer websites, integration with any automotive shopping site, real-time inventory pricing tools, lead management, digital customer delivery documents, advanced reporting and much more.
Headquartered in Dallas, Texas, AutoRevo was founded in 2003 and has experienced triple-digit growth for the past five years. The company is aligned with the auto industry's leading e-commerce sites, including: eBay Motors, AutoTrader.com, OVE.com, Openlane.com, Cars.com, Craigslist, Google, Vehix, CARFAX, and hundreds more. For additional information or to learn more, visit http://www.autorevo.com and blog http://blog.autorevo.com.