It’s 2018 and just having a website, even if it’s a really great one, just isn’t enough anymore. You’ve got to have a site that ranks and converts. To get there, you’re more than likely going to need some form of Search Engine Optimization (SEO). At AutoRevo, we have been handling Local SEO for car dealers for several years and have a proven track record of success.
With over 200 hundred ranking factors that go into the Google algorithm, it’s good to know you’ve got the industry leader in automotive SEO on your side.
SEO has a bad reputation because many providers are vague about what they’re actually providing with their SEO services and they don’t deliver quality results… but that doesn’t mean it isn’t incredibly effective when it’s done correctly. Our team of SEO experts is dedicated to knowing the ins and outs of the SEO industry so you don’t have to. We’ll piece together all the important SEO elements for your dealer website, plug them in, and then monitor everything to ensure continued performance and success.
Content Is King
It’s amazing how many dealers we come across who have almost zero text on their website, other than their inventory pages. Search engines crawl your site to index your content, so when someone does a search, the engine can return relevant content. If you don’t have any content on your site, how can you expect to show up high in the results (if you even show up at all)?
Our SEO team will work with you to build out your site content, adding relevant pages and engaging content. If your customers can find useful information on your site that helps them in their buying process, the search engines will find the content too. The more fresh, relevant content you have on your site, the better your site will perform in the search engines.
Target Your Local Area
Google’s recent algorithm changes show that search is moving in an increasingly local direction. Our team will help you claim your Google My Business listing, and then we’ll optimize your listing to optimal performance in local searches. We’ll also conduct a thorough site review and tweak your content to help optimize for organic results in local searches.
Build Quality Inbound Links
Another major piece of the SEO puzzle is inbound links. Search engines see a link to your site as a “vote” for your site… With Google’s Panda/Farmer update, you can’t simply buy links or submit your site to thousands of low-quality link directories. Google now references the quality of the site that’s linking to you, so our team of SEO experts will spend their time getting inbound links that meet Google’s standards of quality.
Social Media Management
Social media is having an increasing influence on search engine results. Our Social Media Management package will keep your dealership engaged in the social conversation, helping you to get “likes” from past customers and potential buyers. Our social media management team takes all the work out of social media so you can spend your time selling cars. Social media can be incredibly effective if it’s done correctly, and our team of experts knows how to make your social media properties successful. We’ll blog for you, tweet for you, and update your Facebook page – so your dealership is engaging in the social conversation and staying relevant to past and potential customers.
There are a lot of elements that are vital to successful Search Engine Optimization. Unlike many other vendors in the automotive industry, we’re completely transparent about our SEO strategies. We let you know what we are doing and what we are trying to accomplish every step of the way.
Want a fantastic way to get extra and consistent content on your car dealer website? Get a blog on there!
You don’t have time to create content and maintain a blog? Well, that is what AutoRevo is for! As a part of our fully managed SEO package, we will craft two blogs per month and publish them on your site. We will also share your blogs on your social media platforms as a way to get your new content out to the masses.
Know what’s being said online about your dealership as soon as it’s said. Our team will monitor review sites, social media, and blogs for any mention of your dealership, so you can promote positive reviews and reply quickly to negative comments. Now that Google is using reviews in their algorithm, reputation management is more important than ever.