With Google’s recent updates and emphasis on local search and customer reviews, auto dealers can’t afford not to monitor and actively build their online reputation. The days of reputation management being necessary only for dealers with bad reviews are gone – online reviews now have a direct effect on your placement in the search engine results pages (SERPs). Our dedicated team will work with you to help institute an online review strategy, as well as coordinate a response plan for any negative reviews that might occur.
Know What’s Said, When It’s Said
Our reputation management team uses several tools to monitor the Internet, so we’ll know whenever your dealership is mentioned, whether it’s an actual review site, a blog, or a brief social media post. If it’s a positive review or statement, we’ll help you promote it. If it’s something not-so-good, we’ll work with you on the best way to respond. In many cases, if you respond to a negative review promptly with the right touch, that reviewer can turn into one of your dealership’s biggest evangelists.
Turn Your Customers Into Advocates
We’ll help you integrate a customer review process into the daily workings of your dealership. We’ll provide custom postcards to hand out to customers at every sale with easy-to-follow instructions for rating your dealership online. We’ll rotate the instructions on the postcards quarterly to help spread your ratings across various review sites, which gives you added SEO benefit.