6 Tips For Optimizing Your Site for Local Searches

It’s important to optimize your site to show up well in local searches so that your customers can find you. Today we’re sharing 6 elements that need to be optimized on every page of your site to help it show up better in local searches. Follow these tips and you’ll have a leg up on your competitors in local searches.


Welcome back to another Tuesday Tip Video Clip. This week we’re going to give you a few quick tips to help your site rank better in local searches.

If you really boil Google down to the simplest idea, it’s a complicated mathematical formula that compares a bunch of elements both on and off your website to determine if it’s a relevant result for certain queries. So if you want your site to rank well, you need to make sure that all the right signals are present both on your site and off your site.

This is where a lot of dealers fall short. They assume that just because they have a site, they’re going to show up at the top of page one of any searches. We talked about this a few videos back, where we used simple math to show why SEO is so important.

So when people are searching in your local area, you want to be sure to send the right signals so that Google knows beyond a shadow of a doubt that you’re a relevant local result. So here’s what you want to do to optimize your site with the best local signals:

Include your city and state in the title tag. The title tag is one of the most important elements for SEO – it’s the summary of the page, and it’s what shows up as the clickable link when you’re in Google search results. You want to include your primary keyword at the beginning and your dealership’s name at the end… but you want to be sure to include your city and state too.

Include your city and state in the H1 heading on the page. The H1 heading is the large, bold headline at the top of the page. Again, you want to be sure that your targeted keyword is in there, but it’s important to have your city and state as well. Include your city and state in the content of the page. It doesn’t do you any good to put keywords anywhere unless they’re in the actual text on the page as well.

Include your city and state in alt text. You should have an image on every page of your site, and you should include city and state in the alt text for every image. Google can’t see what’s in your photo, so alt text is a description that’s included in the code used to embed the image on your page. Including location info in the alt text is incredibly important to help boost local relevancy.

Include your city and state in your URL. For internal site pages, it helps if you can include the city and state in the actual URL. For example, instead of having your inventory located at dealership.com/inventory, you’re much better off being at dealership.com/used-cars-in-dallas-tx

Include your city and state in your meta description. The meta description is the few lines of text that shows up under your link when you show up in Google search results. It doesn’t play into the ranking algorithm, but it will help you get more clicks from people that see you as a search result.

Virtual high five – you just learned something new. Make sure you optimize each of these elements on every page of your site and you’ll be much more optimized for local search success. As always, if you have questions or comments, leave them down below. Thanks for stopping by, and we’ll see you again next week.