In the past few weeks, we’ve given you some tips and tricks to help speed up your site and announced the release of our new SuperSonic site platform, with the fastest PageSpeed in the automotive sphere. We leveraged studies on the matter letting you know how much page load time is affecting your bottom line and how every second of loading time counts.
Perhaps the biggest deal, other than customers bouncing away from your slow website, is that Google uses your site’s speed as a ranking factor. Which could mean that if your site isn’t fast enough, people searching Google for used cars in your area may not be seeing your site at all. (more…)
Your ideal customer is sitting in their home, or office, and wants to find that perfect used car. After searching Google, they come to your site, ready to peruse and possibly purchase. Instead of the warm and fuzzy feeling that they should get when looking over your inventory, they are stunned to be presented with this before your domain name: (more…)
Does your site’s PageSpeed leave a little to be desired? Do your customers get tired of waiting for your site to load and bounce over to your competitor? Is your site actually costing you business?
These are the questions that you should be asking yourself about your current website and provider. Simply put, the faster your site is, the faster your customers are going to see your vehicles, and the faster you are going to sell them. Google has also indicated that site speed is one of the ranking factors for its algorithm. Which means a faster site could have your ranking higher on Google searches, which also means more sales. (more…)
Video TranscriptIn order to stay on top of the ever-changing world of digital marketing as well as follow the best practices in Automotive, you need to know where to go for the best tips and strategy. Submerging yourself in a pool of information is the best way to stay cutting edge and up to date. Conferences offer the ability to do just that as many of them are full day or multi-day events that fill you cup with useful actionable items straight from the leaders in the industry themselves. However do you know which conferences are worth your time and money? (more…)
Google announced at Pubcon in October that they will be dividing their index to give mobile users better results. This mobile index intends to be their primary index making a separate desktop one less up-to-date. This announcement is one in a long line of not-so-subtle suggestions from Google that you have to be mobile-first oriented when it comes to your website. (more…)
Pssstt. Hey, over here. You need SEO? I’ve got some right here. I’ll get you top of the page, number one, no problem. Yeah, my kid nephew does it all,uh he knows computers. How much? I’ll take whatever you’ve got! Hundred bucks a month. Yeah yeah. Number one spot, like 4000 more hits to your website, we do it all. Just give us a few days and we’ll get you right up there. Alright… what you do you say?
Wow, do you know how to spot an SEO Scam? (more…)
Video TranscriptWe all know that working with the internet and technology means we’ve got to be able to adapt at the blink of an eye. What worked as a standard last year may not work this year, and anything that’s 5 years old might as well be prehistoric. At AutoRevo we’re constantly working hard to keep our dealers cutting edge. And we’re at it again. (more…)
In 2008 AutoRevo became the first company in the industry to offer a mobile app for complete inventory marketing solutions. The often imitated app was a game changer for dealers allowing for the first time dealers to manage inventory from their smartphone. 8 years later, AutoRevo is changing the game again. (more…)
How does a website get to the first page of a Google search? Why is that such an important goal? These are intriguing questions for a company that places a premium on driving potential customers to their site. According to a 2014 study, once a customer is on a company’s site, there is about a 2% chance on average that they will do business with that company. (more…)
Hey guys, I’m traveling this week to Las Vegas for Pubcon and then to Orlando for the AIMExpo but I didn’t want to leave you hanging so here’s my presentation from my session this morning at Pubcon. It’s aim is to show you how granular and easy it is to target locally using Facebook’s Power Editor. For tons of great tips from the SEO/SEM industry’s best minds, follow the #Pubcon hashtag on Twitter. If you guys have any questions, or would like a copy of this powerpoint, feel free to leave a comment or email directly. See you guys next week!