AutoRevo Blog – Tips, Tricks, and News for Auto Dealers

  • 2018: Year in Review Newsletter - [ 12/12/2018 ] - 2018 has been an amazing and transformative year for AutoRevo and its customers. We have a special team of dedicated employees that are 100% focused to help our dealers succeed. I thought I would take a moment to share all of the great things that have been rolled out and insight as to what is […]
  • Put Your Dealership on the Map: 5 Ways To Get In The Google Map Pack - [ 3/19/2018 ] - Remember back in early 2015 when you didn’t really have to work that hard to end up in the map pack at the top of Google search results pages? Back before mobile screen viewport size necessitated the change from a 7-pack to the familiar 3-pack of today? Ahh, those were the days! Well, good news! […]
  • 5 Easy Steps to Better Keyword Research For Car Dealers - [ 2/20/2018 ] - It’s 2018 and you want to start focusing more on your website and the internet aspect of your car dealership. You know that your site needs to start showing higher in the search engine results pages (SERPs), but you have no idea how to go about starting. Well, the answer is to start with keyword […]
  • Market Insights: How To Stage and Photograph Your Vehicles - [ 2/2/2018 ] -   A bunch of new inventory has just been delivered to the lot and you’re eager to get it online and sold. You know you need pictures so what’s your next step? Do you toss it on the website with a bunch of stock photos and hope for the best? Or maybe you send someone […]
  • Your Links and You: Links in 2018 - [ 1/15/2018 ] - It’s 2018 and you’re hard at work on your resolutions (or have already abandoned them. I’m looking at you…me). One resolution that you shouldn’t leave by the curb as you begin your journey down the highway of 2018 is your resolution to get serious about link building for your site. Search Engine Ranking Factors Source:https://backlinko.com/google-ranking-factors […]
  • Happy 2018!: Market Insights Are Back - [ 1/8/2018 ] - Happy 2018! AutoRevo is starting our New Year out the best way imaginable, by giving away information to help your dealership soar to new heights this year. This will be the first in a series of Market Insights emails. We’re beginning the year by issuing updated versions of our industry standard whitepaper along with trending industry articles […]
  • A New Industry Leader Has Emerged - [ 10/3/2017 ] - Unmatched PageSpeed In the past few weeks, we’ve given you some tips and tricks to help speed up your site and announced the release of our new SuperSonic site platform, with the fastest PageSpeed in the automotive sphere.  We leveraged studies on the matter letting you know how much page load time is affecting your […]
  • How Secure is Your Website? Google SSL Update 2017 - [ 9/28/2017 ] -   Picture this… Your ideal customer is sitting in their home, or office, and wants to find that perfect used car. After searching Google, they come to your site, ready to peruse and possibly purchase. Instead of the warm and fuzzy feeling that they should get when looking over your inventory, they are stunned to […]
  • Is Your Site Ready For the Fast Lane? 3 Ways To Optimize PageSpeed! - [ 9/14/2017 ] - Does your site’s PageSpeed leave a little to be desired? Do your customers get tired of waiting for your site to load and bounce over to your competitor? Is your site actually costing you business? These are the questions that you should be asking yourself about your current website and provider. Simply put, the faster […]
  • Like Free Stuff? Automotive Whitepapers Release - [ 6/14/2016 ] -   Like Free Stuff? Automotive Whitepapers Release Video Transcript Do you like free stuff? Like really really real free stuff? Like you don’t have to pay one dang dime for it free stuff? I thought so. AutoRevo is re-releasing some of our very best tips, tricks and tactics that have been proven to help dealers […]
  • How Images Can Really Kilo-Bite: SEO and Image File Sizes - [ 5/31/2016 ] - Everybody loves visually stunning graphics and photos on their websites. But did you know that underneath the shiny veneer of these beautiful graphics and photos lay the dreaded kilobyte? Yes, that’s right folks. Every photo and graphic you use on your website can affect the ranking of your site. This dreaded kilobyte I was speaking […]
  • Are Your Tagging Your Site? - [ 5/10/2016 ] - Are You Tagging Your Site? Video Transcript Are you absolutely certain where your website traffic is coming from? If you blast out 60 thousand emails, are you confident you can track the success of the campaign? What about display advertising on other websites or social media? Are you tracking this stuff or are you just […]
  • AutoRevo’s Big SEM Announcement - [ 4/19/2016 ] -   AutoRevo’s Big SEM Announcement Video Transcript So Bryant has been asked to keep his mouth shut about this topic for quite some time. And if you know Bryant, that’s not easy for him to do. What he has to say will likely cause quite a frenzy with auto dealers. Aren’t you dying to know […]
  • Mobilegeddon 2016 - [ 4/12/2016 ] -   Mobilegeddon 2016 Video Transcript IN THE NOT TOO DISTANT FUTURE. It was complete chaos. Crummy websites were dropping in rankings on my smartphone and nobody knew what happened. Mobile search was turned upside down. It was like one day everything was fine, then someone dropped a bomb. It was like Mobilegeddon all over again! […]
  • What is Managed SEO? - [ 4/5/2016 ] -   What Is Managed SEO? Video Transcript Google Now processes over 40,000 search queries every second on average which translates to 3 and a half billion searches per day and 1.12 trillion searches worldwide. In fact in the United States alone there are 11 billion searches a month. Man look at all those zeros. As […]
  • Claim Your Google My Business Page - [ 3/17/2016 ] - As a Google Local Guide, I update local business listings with correct information and photos. You would be surprised how many businesses don’t have any photos of their business on Google Maps. I was in front of a donut shop last week that didn’t even exist on Google Maps until I added it! Oftentimes their […]
  • Why You Should Show Price on Inventory - [ 2/9/2016 ] -   Why You Should Show Price on Inventory Video Transcript So let’s say you’re shopping for a brand new TV and you’re researching online for the best prices. You’ve found three stores not too far away that have the exact TV you’re looking for and you pull up their websites to compare. The first two […]
  • Citations: What You Need to Know | AutoRevo - [ 2/3/2016 ] -   What are citations and why are they important? Do you have a great website but you’re having trouble getting traffic from local sources? It’s important to think about how you plan on getting local traffic if you plan to make a majority of your business transactions in a brick and mortar store. You may […]
  • Responsive Sites for 2016 – Tuesday Tip Video Clip - [ 1/26/2016 ] -   Responsive Sites for 2016 Video Transcript Hi, and welcome to another Tuesday Tip Video Clip. 2015 was the tipping point for mobile traffic and search as Google released it’s mobile update in April. Of course this update is now old news, however, this year, the percentage of those researching their next car purchase on […]
  • Flaunting Fonts: The Do’s and Don’ts of Fonts on Your Website - [ 1/18/2016 ] - Flaunting Fonts: The Do’s and Don’ts of Fonts on Your Website Sure, it’s nice to use some custom fonts and colorful text to draw a user’s attention to your content, but did you know that some fonts and styling you use can affect the overall user experience which in turn could be bad for SEO? […]
  • Six Huge Tips for 2016 – Tuesday Tip Video Clip - [ 1/12/2016 ] -   Six Huge Tips for 2016 Video Transcript Hi, and welcome to another Tuesday Tip Video Clip. Can you believe it’s already 2016? Funny enough, no hoverboards or flying cars… yet, but the race is on for self-driving cars and privatized space travel. We packed last year with a ton of great tips for car […]
  • Top Ten Tuesday Tip Video Clips of 2015 – Part 2 - [ 12/29/2015 ] -   Top Ten Tuesday Tip Video Clips of 2015 – Part 2 Video Transcript Hi, and welcome to another Tuesday Tip Video Clip. Last week we let you know the first five of the Top Ten Tuesday Tip Video Clips of 2015. Let’s keep it rolling. Drum roll please. The Number Five Tuesday Tip Video […]
  • Top Ten Tuesday Tip Video Clips of 2015 – Part 1 - [ 12/22/2015 ] -   Top Ten Tuesday Tip Video Clips of 2015 Video Transcript Hi, and welcome to another Tuesday Tip Video Clip. Well 2015 is almost over and it seems like 2016 is fast approaching. It’s our attempt each week to give you actionable information that you can use to maximize your dealership’s web experience and to […]
  • Losing “Change Location” in Google Search - [ 12/8/2015 ] -   Losing “Change Location” in Google Search Video Transcript Hi, and welcome to another Tuesday Tip Video Clip. Buzz around the SEO water cooler is that the advanced search tool for search by location has finally been pulled completely. Now this hasn’t come as a surprise to the SEO team here at AutoRevo since we […]
  • Why You Need Facebook - [ 12/1/2015 ] -   Why You Need Facebook Video Transcript Hi, and welcome to another Tuesday Tip Video Clip. With over 1.5 Billion active monthly users, Facebook is the undisputed king of social media. Facebook boasts that over half of these users are daily users, making your company’s constant engagement a priority in today’s marketplace. Now you might […]
  • Two Huge Tips for Your Business Online - [ 11/24/2015 ] -   Two Huge Tips for Your Business Online Video Transcript Hi and welcome to another Tuesday Tip Video Clip. We usually offer alot of tips on what you should be doing to rank better and to drive traffic to your site. However, this week’s tip is about the two things you never do with your […]
  • Drive Foot Traffic to Your Dealership - [ 11/10/2015 ] -   Drive Foot Traffic to Your Dealership Video Transcript Hi and welcome to another Tuesday Tip Video Clip. Last week we discussed four ways to drive traffic to your website. This week we’ll talk about how you can drive foot traffic to your dealership. The first thing you can do to drive foot traffic to […]
  • Drive Traffic to Your Website - [ 11/3/2015 ] - Drive Traffic to Your Website Video Transcript Hi and welcome to another Tuesday Tip Video Clip. So you’ve got a flashy new website with all the bells and whistles but you’re not sure how to get people to it. It’s okay. I’m here to help. Your website offers a unique 24 seven solution to the […]
  • Defeat Google like a Horror Movie Hero - [ 10/27/2015 ] -   Defeat Google Like a Horror Movie Hero Video Transcript Hi and welcome to another Tuesday Tip Video Clip. Search engines can be scary and although there are over 200 ranking factors going into each search, some factors carry a heavier weight than others. It’s important to know that Google wants to deliver the best […]
  • How Search Engines Work - [ 10/20/2015 ] -   How Search Engines Work Video Transcript Hi and welcome to another Tuesday Tip Video Clip. Now you may have noticed right off the bat that I am not the same guy or guys that used to do these videos. However I assure you that I am a lot more like those guys you can […]
  • Google Popular Times Added to SERPs - [ 8/17/2015 ] - Google’s innovations in the SERPs have changed the face of the internet for a long time now. While it’s the bane or joy of most of those who keep up with this sort of thing, it certainly affects the billions using search engines across the world. It’s hard to know if a new feature will […]
  • How to Choose the Right Keywords to Target - [ 7/28/2015 ] - How to Choose the Right Keywords to Target How to Choose the Right Keywords for your Car Dealer Website Video Transcript Hi and welcome to another tuesday tip video clip. We’re going back to basics today with a quick overview of how to do keyword research. First, evaluate your dealership’s inventory. Identify the types of […]
  • How to Get More Google Reviews - [ 6/30/2015 ] - How to Get More Google Reviews Tried everything to get more Google reviews? Considered some of those shady dealer tactics like setting up a reviews kiosk? You’ve been doing it wrong. Watch our latest tip video to learn how you can do more to get a natural review Google review profile. Google reviews are a […]
  • Optimize Your Inventory for Aggregator Sites - [ 6/23/2015 ] - How to Optimize Your Inventory for Aggregator Sites Are you doing everything you can to make your inventory stand out on aggregator sites? If you want to learn how to optimize your inventory to get more leads for your vehicles, watch this short video. We’ll run through a couple things you can do to make […]
  • Get More Mobile Conversions with Simple Contact Forms - [ 6/16/2015 ] - Get More Conversions with Simple Contact Forms Mobile users and desktop users have different behavior, so your site needs to adapt the experience to each device – especially on a responsive site. We see car dealers frame in their insanely long financing form on a responsive site and it just ends up looking terrible on […]
  • How to Earn Local Links for Car Dealers - [ 6/14/2015 ] - Want to increase your dealership’s online presence, but think link building is too scary or complicated? You might reconsider after you learn a few things you can do offline to earn local links. Building local links for car dealerships requires a different mindset than most other businesses, but that’s a good thing. Car dealers have […]
  • Switching Website Providers? Set Up 301 Redirects - [ 6/2/2015 ] - Set Up 301 Redirects When Switching Providers [VIDEO] Ever since the first dealerships got online, there’s been a huge question around showing sold inventory on a dealership website. Many dealers still believe it’s a good idea and that it will result in more leads and sell more cars. This week’s Tuesday Tip Video Clip explains […]
  • Should You Show Sold Vehicles On Your Site? - [ 5/26/2015 ] - Should You Show Sold Inventory On Your Site? [VIDEO] Ever since dealers have been on the Internet, there’s been a debate about showing sold inventory on a dealership website. The proponents swear that showing sold inventory brings in more leads, but there’s never any proof of that point. This week’s video walks through the issue […]
  • Check Your Inbound Links With Open Site Explorer - [ 5/19/2015 ] - How to Check Your Links with Open Site Explorer [VIDEO] Inbound links to your website are an important part of Google’s ranking algorithm, so it’s important to keep an eye on which sites are linking to your dealership. It’s also helpful to check out the links that your competitors have, since they might have some […]
  • Local SEO Presentation from Search Engine Journal Summit - [ 5/12/2015 ] - Local SEO Presentation from SEJ Summit Dallas [VIDEO] Our Director of Search and Social spoke at the recent Search Engine Journal Summit in Dallas, Texas. As always, we wanted to create a video of the presentation and share it with our dealers, since there’s always so much great info in his presentations. This one’s about […]
  • Local SEO Presentation From Digital Dealer 18 - [ 5/5/2015 ] - Local SEO Presentation from Digital Dealer 18 [VIDEO] I presented to another packed room at Digital Dealer 18 in Tampa recently, and as always, we wanted to share the presentation with everyone. This time we’ve actually got the live recording of the session, so it’s a bit more exciting since you can hear the crowd […]
  • Local SEO Presentation From AZIMA - [ 4/28/2015 ] - Local SEO Presentation from AZIMA [VIDEO] It’s been a crazy month of conferences – I’m finally back at the office after 4 weeks of 4 consecutive speaking engagements. A few weeks ago, I flew out to Phoenix to speak at the monthly Arizona Interactive Marketing Association meeting. My superhero-themed presentation was a huge hit, and […]
  • Live From Digital Dealer 18 - [ 4/21/2015 ] - Live From Digital Dealer 18 [VIDEO] We’re live at Digital Dealer, so there’s no tip this week – check back next week and watch the recording of my presentation here in Tampa…
  • Local SEO Presentation From Brighton SEO - [ 4/14/2015 ] - Greg’s Local SEO presentation from the largest search marketing conference in the UK. Learn about Local SEO – why it’s important, how it works, and what to do on your site to get more visibility online. The presentation covers the latest tips about Local Search, the recent Pigeon update, and other important tips for better […]
  • Google’s Mobile Update on April 21st - [ 4/7/2015 ] - The Upcoming Google Mobile Update on April 21st Google is going to roll out an update to how websites are ranked in mobile searches on April 21, 2015. Our customers have nothing to worry about, but other dealers are calling us and asking about the update… This week’s video covers what’s coming with the update, […]
  • Automotive SEO Webinar for FIADA - [ 3/31/2015 ] - fiada webinar.mp4 Last week, I presented a webinar on Automotive SEO for the Florida Independent Auto Dealers Association. As always, we wanted to share the presentation with everyone, so we created a recording to post here on the blog. This video clip clocks in right at 36 minutes, so if you don’t have the time […]
  • How to Check Your Citations With Moz Local - [ 3/24/2015 ] - How to Check Your Citations With Moz Local [VIDEO] Citations – or mentions of your name, address, and phone number – are a big part of the ranking signal for local businesses. It’s important that your citations are consistent, so that every time your info appears online, it’s the same info. Google expects to see […]
  • Google My Business Phone Support – Tuesday Tip Video Clip - [ 3/17/2015 ] - phone support It’s notoriously hard to claim your Google My Business listing (what used to be called Google Places). You’ve got to get Google to mail you a postcard with a PIN, then you have to log back in, enter the PIN, and finally claim your page. Unfortunately, it seems like the cards always get […]
  • SEO Presentation from SMX West 2015 – Tuesday Tip Video Clip - [ 3/10/2015 ] - SEO Presentation from SMX West [VIDEO] I was in San Jose, California, last week presenting at the SMX West conference – and as always, I wanted to share a recording of the presentation to share with everyone who wasn’t able to attend. This presentation is a bit more advanced, so there might be a few […]
  • Follow the SMX Conference This Week – Tuesday Tip Video Clip - [ 3/3/2015 ] - Follow the SMX Conference [VIDEO] Want to learn the latest cutting-edge tips about SEO, PPC, and Social Media? This week’s tip is a quick one – you just need to follow the #SMX hashtag on Twitter. There will be lots of people live tweeting the conference, so if you go to Twitter and follow the […]
  • Presentation From The Canadian Digital Dealer Conference - [ 2/24/2015 ] - Canadian Digital Dealer 7 Presentation [VIDEO] I flew up to Canada last week to present at the Canadian Digital Dealer Conference, and as always, I wanted to post a recording of the session so that more dealers could benefit from what I shared. Kick back, this video is a little over half an hour long […]
  • Ideas for Local Website Content – Tuesday Tip Video Clip - [ 2/17/2015 ] - Ideas for Local Website Content [VIDEO] If you want your site to be relevant for local searches, you’ve got to have local content on your site. This week’s video shares a ton of ideas for localized content so you can help your dealership get more local visibility. Use these ideas, or piggy back off of […]
  • VDP Photos – Thumbnails or Big ‘uns? – Tuesday Tip Video Clip - [ 2/10/2015 ] - VDP Photos – Thumbnails or Big ‘uns? [VIDEO] This week’s video discusses VDP photos. Far too many dealers still choose to show giant images, so customers have to scroll down far too many times to see all the photos. Yes, we understand that showing large photos is important, but even the most novice computer user […]
  • Resize Photos Before Upload – Tuesday Tip Video Clip - [ 2/3/2015 ] - Resize Your Site Images Before You Upload When you’re uploading photos to your informational pages on your dealership’s website, it’s incredibly important that you upload images that have been resized and optimized. Your site’s CMS will let you load in huge images and then change their apparent size with the embed code, but that’s a […]
  • Keep Your Site Menu Clean & Organized – Tuesday Tip Video Clip - [ 1/27/2015 ] - Keep Your Site Menu Organized [VIDEO] It’s important to make your site easy to navigate – if potential customers are on your site and they can’t figure out where to go to get the answers they need, they’re probably going to leave. There have been several studies that have shown that more than 7 menu […]
  • 8 Blogs and Websites to Read in 2015 – Tuesday Tip Video Clip - [ 1/20/2015 ] - 8 Blogs & Websites You Should Be Reading [VIDEO] If you want to succeed in 2015, you’ve got to stay informed… You need to know what’s going on in the automotive industry, and you need to keep up to date with any Google updates, and the latest tips and tricks for getting your site to […]
  • Pinterest for Auto Dealers – Tuesday Tip Video Clip - [ 1/6/2015 ] - Pinterest for Auto Dealers [VIDEO] Too many dealers are jumping on the Pinterest bandwagon without really understanding how to use Pinterest. Our latest video covers the right way (and the wrong way) to use Pinterest, and how you need to approach creating pinnable content. If you’ve got some unique cars on your lot, you’ll definitely […]
  • The 7 Most Popular Videos of 2014 - [ 12/23/2014 ] - 7 Most-Viewed Videos of 2014 [VIDEO] We’ve been doing our Tuesday Tip Video Clips for almost an entire year now, and since it’s almost Christmas, we thought we’d share our most popular videos of 2014. These 7 videos were the most viewed and most shared of everything we put out this year… so you know […]
  • Local SEO Presentation From The Dallas Digital Summit - [ 12/16/2014 ] - Dallas Digital Summit Presentation [VIDEO] I spoke at the Dallas Digital Summit last week, so we wanted to share my presentation for this week’s Tuesday Tip Video Clip. Google made some recent changes, so this video is full of up-to-date tips on how to get your site to rank well in local searches. Kick back […]
  • Automotive SEO Presentation From Digital Dealer Workshops - [ 12/2/2014 ] - Digital Dealer Workshop Presentation [VIDEO] We wanted to share our popular presentation from the recent Digital Dealer Workshops in Houston and Dallas. The presentation covers everything you need to know about Automotive SEO – why it’s important, what’s involved, and even how to choose a worthwhile provider. If you’re doing your own SEO, you’ll know […]
  • How to Set Up Goals In Google Analytics – Tuesday Tip Video Clip - [ 11/25/2014 ] - How to Set Up Goals in Google Analytics [VIDEO] Goals in Google Analytics allow you to track specific actions that you specify, so you have a better understanding about how your website is converting visitors into leads. You can track how long someone spends on the site, if they visit a certain minimum number of […]
  • 6 Tips For Optimizing Your Site for Local Searches - [ 11/18/2014 ] - 6 Elements to Optimize for Local Search [VIDEO] It’s important to optimize your site to show up well in local searches so that your customers can find you. Today we’re sharing 6 elements that need to be optimized on every page of your site to help it show up better in local searches. Follow these […]
  • How To Do Barnacle SEO – Tuesday Tip Video Clip - [ 11/11/2014 ] - Use Barnacle SEO For Local Search Success [VIDEO] After Google’s recent Pigeon update, large national directory sites are ranking really well in local searches. Many times, at least half of the spots on page one of Google results are taken up by these big directories. Instead of crying about them taking up the higher spots […]
  • Don’t Let Your Website Get Stale – Tuesday Tip Video Clip - [ 11/4/2014 ] - Don’t Let Your Website Get Stale Is your website stale? How long as it been since you updated your content… or the slideshow on your home page… or the entire design of the site? If your site is stale and out of date, it’s not going to convert visitors, and you’ll be missing out on […]
  • 5 Scary Examples of What Not To Do On Your Website – Tuesday Tip Video Clip - [ 10/28/2014 ] - 5 Scary Examples of What Not To Do On Your Website [VIDEO] It’s almost Halloween, so we thought we’d share some scary examples of things that auto dealers love to do on their websites… even though every example is awful for SEO and user experience, we see them all the time. Sit back and watch […]
  • Proof That SEO Is Absolutely Necessary – Tuesday Tip Video Clip - [ 10/21/2014 ] - Proof That You Absolutely Need SEO [VIDEO] We talk to dealers all the time who call us wondering why their site isn’t showing up higher in Google. Most people assume that if they have a website, that website will just show up in search results – but they don’t think about how other dealers are […]
  • Local SEO Presentation From Digital Dealer – Tuesday Tip Video Clip - [ 10/14/2014 ] - Digital Dealer 17 Presentation [VIDEO] I presented a session on Local SEO at Digital Dealer 17 in Las Vegas a few weeks ago, and the presentation was a huge hit. In fact, it was voted as one of the top sessions of the entire conference… We wanted to share my helpful tips and information with […]
  • Bookmarking Your Login Page – Tuesday Tip Video Clip - [ 10/7/2014 ] - Bookmarking The Login Page [VIDEO] How much time do you spend logging in to your website’s back end system? Instead of hitting the provider’s website, scrolling to the login link, and clicking it – why not just bookmark your login page? You’ll save time and get to where you’re going faster…
  • Why Call Tracking Numbers Are Bad – Tuesday Tip Video Clip - [ 9/30/2014 ] - Why Call Tracking Numbers Are Bad [VIDEO] After my session at Digital Dealer 17 last week, several dealers had questions about using call tracking numbers on their dealership websites. Since so many dealers were interested in the answer, we thought we should share the information with everyone in this week’s Tuesday Tip Video Clip.
  • 15 Ways to Spot a Shady SEO Provider – Tuesday Tip Video Clip - [ 9/23/2014 ] - How to Spot a Shady SEO Provider [VIDEO] It’s a sad fact – there are far too many shady SEO providers out there… Most dealers don’t know much about SEO, which makes it easy for the unscrupulous SEO providers to prey on them. Our latest tip video shares 15 easy tips to help you spot […]
  • How to Optimize Your Google My Business Listing – Tuesday Tip Video Clip - [ 9/16/2014 ] - Optimizing Your Google My Business Listing [VIDEO] The most important thing you can do to help your dealership show up in local searches is to claim and optimize your Google My Business listing (formerly known as Google Places). The new dashboard provides tips on optimization, but this week’s video walks you through detailed steps to […]
  • Showing Prices On Your Site – Tuesday Tip Video Clip - [ 9/9/2014 ] - Showing Prices On Your Website [VIDEO] Far too many dealers still think that if a vehicle doesn’t have a price displayed, customers will call to ask about the car. In reality, this tactic will result in lost sales… Today’s customer wants instant information, and we know that they’re going to browse multiple sites before making […]
  • Marketing Speak vs. Customer Speak – Tuesday Tip Video Clip - [ 9/2/2014 ] - Marketing Speak vs. Customer Speak [VIDEO] When you’re writing content for your website, it’s important to take a step back and think about your customers. If you write your text and use industry lingo that customers don’t use, then you’re going to hurt your visibility in online searches. Make sure your site uses the language […]
  • The Importance of Branding Your Dealership – Tuesday Tip Video Clip - [ 8/26/2014 ] - Branding Your Dealership [VIDEO] Competition is fierce in the automotive industry – and far too many dealers forget the importance of branding. Successfully branding your dealership can make the difference between just barely making it and selling tons of cars. Your branding should be consistent everywhere, with any public-facing element of your dealership. This week’s […]
  • Don’t Get Used by the Pre-Owned Game: Do Keyword Research - [ 8/21/2014 ] - Last year in the United States, over 40 million used cars were sold by over 49,000 used car dealers (according to the NIADA). That shows how competitive the used car market is and how important it is to distinguish your dealership from those vying for the same potential customers. Optimizing for the right terms – […]
  • Writing Great Vehicle Descriptions – Tuesday Tip Video Clip - [ 8/19/2014 ] - Awesome vehicle descriptions are incredibly important, but we’ve talked about that enough in past videos. Today’s video shares tips on how to write great descriptions quickly and efficiently. If you’ve got great conversational descriptions on your vehicles, you’ll get more leads and sell more cars. A great vehicle description can be the difference between getting […]
  • Important Thoughts on Google’s Pigeon Update - [ 8/7/2014 ] - Two weeks ago, Google rolled out a significant change to the local ranking algorithm. According to their announcement, the new algo uses more of the traditional search ranking signals to provide more useful, relevant, and accurate local search results. Search results have been in utter turmoil since the update, and no one really has any […]
  • Stop Making Excuses – Tuesday Tip Video Clip - [ 8/5/2014 ] - Stop Making Excuses [VIDEO] When we tell dealers to take more photos, write better descriptions, and create better website content, we always hear excuses about how they don’t have time… Your competitors have the time, so you have to make the time too. Otherwise, the customers will stop calling and they’ll buy from your competitors. […]
  • Actually USE Your Website – Tuesday Tip Video Clip - [ 7/29/2014 ] - Actually USE Your Website [VIDEO] Take a step back and think about why you’ve got your dealership website… To get more leads, right? So why is your site so boring? This week’s video talks about how you should optimize your site to make it awesome, so you’ll get more leads – and sell more cars.
  • Citations for Local SEO – Tuesday Tip Video Clip - [ 7/22/2014 ] - Business Citations [VIDEO] Citations (listings of your business name, address, and phone number on other websites) are an incredibly important factor in how your dealership will show up in local search results. Most auto dealers have never heard of them, and most automotive SEO providers don’t do anything with them – so just a little […]
  • Targeted Vehicle Descriptions – Tuesday Tip Video Clip - [ 7/15/2014 ] - Targeted Vehicle Descriptions [VIDEO] Just like you’d post different photos on AutoTrader than you’d post on Craigslist, you should be writing different vehicle descriptions for the different websites. The shoppers on each site are looking for different things, so your descriptions should be tailored to the type of site the inventory is listed on…
  • Don’t Use Google Translate – Tuesday Tip Video Clip - [ 7/8/2014 ] - Don’t Use Google Translate [VIDEO]
  • Don’t Be a Marketing Zombie – Tuesday Tip Video Clip - [ 7/1/2014 ] - Don’t Be a Marketing Zombie [VIDEO]
  • Think Past The Sale – Tuesday Tip Video Clip - [ 6/24/2014 ] - Touch Customers After the Sale [VIDEO]
  • Writing Content For Your Website – Tuesday Tip Video Clip - [ 6/17/2014 ] - Content Writing Tips [VIDEO]
  • The 5 Biggest Content Fails on Dealer Websites – Tuesday Tip Video Clip - [ 6/10/2014 ] - 5 Website Content Fails [VIDEO]
  • Website Provider Holds Google Places Page Hostage - [ 6/5/2014 ] - It’s utterly amazing that shady providers can stay in business with tactics like this… We recently signed up a new dealer, and during the set up process, he ran into a HUGE roadblock: His previous website provider refused to give him access to his own Google Places page! He called us in frustration and shared […]
  • Come Back To Craigslist – Tuesday Tip Video Clip - [ 6/3/2014 ] - Come Back to Craigslist [VIDEO]
  • Local SEO Optimization – Tuesday Tip Video Clip - [ 5/27/2014 ] - optimizing for local
  • Online Dealership Reviews – Tuesday Tip Video Clip - [ 5/20/2014 ] - Online Reviews for Your Dealership [VIDEO]
  • Don’t Laugh at Local SEO – Every Dealer Needs It! - [ 5/15/2014 ] - Don't Laugh At Local SEO – Every Dealer Needs It! from AutoRevo I spoke at Digital Dealer 16 in Atlantic City last week to a completely packed room. People were dragging benches from the lobby into the back of the room, and there were still 20-25 people standing. I managed to squeeze in 152 comedy […]
  • The Greatest Vehicle Video Ever Created - [ 5/14/2014 ] - This might be the most incredible vehicle video ever created. Posted on YouTube by a Swedish art director named simly “Castor”, this video has quickly gone viral and has nearly 500,000 views in just a few days. It’s got incredible cinematography, stirring background music, and an awesome voiceover. The quotes will have you rolling: “Do […]
  • Why Isn’t My Website Ranking? – Tuesday Tip Video Clip - [ 5/13/2014 ] - website not ranking
  • Social Media Tips for Auto Dealers – Tuesday Tip Video Clip - [ 5/6/2014 ] - Social Media Tips for Auto Dealers [VIDEO]
  • Local Phone Numbers – Tuesday Tip Video Clip - [ 4/29/2014 ] - Using Local Numbers On Your Website – Tuesday Tip Video Clip Local numbers are critical for local search success. Google uses local numbers as proof that a business is local, so an 800 number can really tank your rankings. Watch our latest video to see why you absolutely need to have a local number on […]
  • Stop Chasing Your Competitors – Tuesday Tip Video Clip - [ 4/22/2014 ] - Stop Chasing Competitors – Tuesday Tip Video Clip Once you start chasing your competitors, you start down a road that results in ALWAYS chasing your competitors. Don’t add content to your website based on what the guy up the road has on his site… Add content that creates an amazing user experience for your customers. […]
  • Google Analytics Label Changes - [ 4/17/2014 ] - You may not have noticed since it rolled out pretty quietly… But Google has updated the labels inside of Google Analytics. Instead of “visits” and “unique visitors,” we now see “sessions” and “users.” It’s a pretty startling change if you aren’t expecting it when you log in. Don’t worry though, none of the actual metrics […]
  • Vehicle Prices on Your Website – Tuesday Tip Video Clip - [ 4/15/2014 ] - prices on vehicles We still see dealers who don’t post prices on their vehicles. Now, we understand that in many cases, Buy Here Pay Here dealers legally can’t display prices… But in any other case, it’s an incredibly bad idea to not show prices on your dealer website. Watch this week’s video and hear our […]
  • Dealer Training – Tuesday Tip Video Clip - [ 4/8/2014 ] - Dealer Training Resources from AutoRevo
  • The 10 Things You Should Absolutely Positively Do To Every Photo On Your Dealer Website - [ 4/1/2014 ] - 10 Tips For Epic Vehicle Photos Want to know how to grow your inbound lead volume exponentially in just one day? It’s all about your dealership website photos… Watch our latest video for details.
  • Vehicle Descriptions – Tuesday Tip Video Clip - [ 3/25/2014 ] - 14-3-25 Vehicle Descriptions Our latest tip video covers the importance of awesome vehicle descriptions. We all know that customers will shop around and check out several different websites before making a call or filling out a form – so what will they see when they’re on your website? You have to write great descriptions – […]
  • Home Page Slideshows – Tuesday Tip Video Clip - [ 3/18/2014 ] - 14-3-18 slideshows This week’s video talks about home page slideshows. We’ve seen a trend towards larger images and more images, and it’s not a good direction to go. Rotating through 16 stock images won’t help you sell more cars. Instead, why not use your slideshow to actually market your dealership? This week’s video talks about […]
  • Local SEO: It’s Not Rocket Science - [ 3/13/2014 ] - Local SEO – It's Not Rocket Science from Greg Gifford Our Director of Search and Social is speaking at SMX West (a Search Engine Optimization conference) this morning, and this is his slide deck. Local SEO isn’t that hard – if you know what to do. With the big shakeup in Google’s Local algorithm that […]
  • How Google Local Carousel Images Are Cropped - [ 3/13/2014 ] - Thanks to Google’s AWESOME planning and implementation, business owners still can’t choose which photo shows up for their Google Local Carousel image. Obviously, with such a visual layout, the photo that shows for your business can make you or break you. Hopefully, Google will update the system soon and allow businesses to choose their Carousel […]
  • Watermarking Photos – Tuesday Tip Video Clip - [ 3/11/2014 ] - 14-3-11 watermarking This week, we talk all about watermarking your vehicle photos. Watermarking is an incredible opportunity for dealership branding that many dealers don’t take advantage of. Remember – your photos are going out on your feeds, and will appear on any website you export to. If a potential customer is browsing vehicles on another […]
  • Bad Vehicle Photos – Tuesday Tip Video Clip - [ 3/4/2014 ] - 14-3-4 bad photos This week, we talk about bad vehicle photos. We see some REALLY bad photos out there on dealer websites, and our “How to Shoot Your Vehicle” guide is one of our most popular free guides – so we figured it was high time for a bad photo tip video.
  • Staging Your Vehicles – Tuesday Tip Video Clip - [ 2/25/2014 ] - 14-2-25 staging Dealers are starting to catch on to our new video series, and we’re getting a few requests for subjects to cover. This week’s video is for all the dealers who are new to the game who have been asking about staging their vehicles. It’s incredibly important to stage your vehicles correctly – many […]
  • Facebook Admin Update – Tuesday Tip Video - [ 2/18/2014 ] - 14-2-18 Facebook admin update This week, we’re covering an important update to Facebook business pages. Have you ever logged in and seen that someone at your dealership has posted a photo or an update, but you have no way of knowing who?
  • Important Google Places Update – Tuesday Tip Video - [ 2/11/2014 ] - 14-2-11 Google Places update This weeks’ tip is a HUGE one – Google is sending out email alerts to businesses, saying that they have until February 21 to log in and update their Google Places information – or the listings will disappear from Google! We’ve checked into it, and the emails are legit…
  • Tuesday Tip – Logging in to AutoRevo - [ 2/4/2014 ] - Tuesday Tip – Intro We’re starting a weekly video series where we’ll be sharing helpful tips to help our dealers be even better at what they do… This is our first video, and it’s more of an intro with a quick tip – so if you’re wanting to know how to bookmark the AutoRevo login […]
  • Local U Dallas – a Quick Recap - [ 1/24/2014 ] - The Search gurus from Local U recently brought their crash course to Dallas – and the event didn’t disappoint the packed house of attendees at the Magnolia Hotel’s Pegasus Ballroom. Local U in Dallas featured presentations from industry experts and provided helpful information for marketers, SEOs, and small business owners. The day started and ended […]