Author: Greg Gifford

Should You Show Sold Vehicles On Your Site?


Should You Show Sold Inventory On Your Site? [VIDEO] Ever since dealers have been on the Internet, there’s been a debate about showing sold inventory on a dealership website. The proponents swear that showing sold inventory brings in more leads, but there’s never any proof of that point. This week’s video walks through the issue… Read more »

Check Your Inbound Links With Open Site Explorer


How to Check Your Links with Open Site Explorer [VIDEO] Inbound links to your website are an important part of Google’s ranking algorithm, so it’s important to keep an eye on which sites are linking to your dealership. It’s also helpful to check out the links that your competitors have, since they might have some… Read more »

Local SEO Presentation from Search Engine Journal Summit


Local SEO Presentation from SEJ Summit Dallas [VIDEO] Our Director of Search and Social spoke at the recent Search Engine Journal Summit in Dallas, Texas. As always, we wanted to create a video of the presentation and share it with our dealers, since there’s always so much great info in his presentations. This one’s about… Read more »

Local SEO Presentation From Digital Dealer 18


Local SEO Presentation from Digital Dealer 18 [VIDEO] I presented to another packed room at Digital Dealer 18 in Tampa recently, and as always, we wanted to share the presentation with everyone. This time we’ve actually got the live recording of the session, so it’s a bit more exciting since you can hear the crowd… Read more »

Local SEO Presentation From AZIMA


Local SEO Presentation from AZIMA [VIDEO] It’s been a crazy month of conferences – I’m finally back at the office after 4 weeks of 4 consecutive speaking engagements. A few weeks ago, I flew out to Phoenix to speak at the monthly Arizona Interactive Marketing Association meeting. My superhero-themed presentation was a huge hit, and… Read more »

Live From Digital Dealer 18

Live From Digital Dealer 18 [VIDEO] We’re live at Digital Dealer, so there’s no tip this week – check back next week and watch the recording of my presentation here in Tampa…

Local SEO Presentation From Brighton SEO


Greg’s Local SEO presentation from the largest search marketing conference in the UK. Learn about Local SEO – why it’s important, how it works, and what to do on your site to get more visibility online. The presentation covers the latest tips about Local Search, the recent Pigeon update, and other important tips for better… Read more »

Google’s Mobile Update on April 21st


The Upcoming Google Mobile Update on April 21st Google is going to roll out an update to how websites are ranked in mobile searches on April 21, 2015. Our customers have nothing to worry about, but other dealers are calling us and asking about the update… This week’s video covers what’s coming with the update,… Read more »

Automotive SEO Webinar for FIADA


fiada webinar.mp4 Last week, I presented a webinar on Automotive SEO for the Florida Independent Auto Dealers Association. As always, we wanted to share the presentation with everyone, so we created a recording to post here on the blog. This video clip clocks in right at 36 minutes, so if you don’t have the time… Read more »

How to Check Your Citations With Moz Local


How to Check Your Citations With Moz Local [VIDEO] Citations – or mentions of your name, address, and phone number – are a big part of the ranking signal for local businesses. It’s important that your citations are consistent, so that every time your info appears online, it’s the same info. Google expects to see… Read more »