Category: Best Practices

Market Insights: How To Stage and Photograph Your Vehicles

A bunch of new inventory has just been delivered to the lot and you’re eager to get it online and sold. You know you need pictures so what’s your next step? Do you toss it on the website with a bunch of stock photos and hope for the best? Or maybe you send someone outside… Read more »

Your Links and You: Links in 2018

It’s 2018 and you’re hard at work on your resolutions (or have already abandoned them. I’m looking at you…me). One resolution that you shouldn’t leave by the curb as you begin your journey down the highway of 2018 is your resolution to get serious about link building for your site. Search Engine Ranking Factors Source:http://backlinko.com/google-ranking-factors… Read more »

Is Your Site Ready For the Fast Lane? 3 Ways To Optimize PageSpeed!

Does your site’s PageSpeed leave a little to be desired? Do your customers get tired of waiting for your site to load and bounce over to your competitor? Is your site actually costing you business? These are the questions that you should be asking yourself about your current website and provider. Simply put, the faster… Read more »

How to Spot an SEO Scam

  Video Transcript Pssstt. Hey, over here. You need SEO? I’ve got some right here. I’ll get you top of the page, number one, no problem. Yeah, my kid nephew does it all,uh he knows computers. How much? I’ll take whatever you’ve got! Hundred bucks a month. Yeah yeah. Number one spot, like 4000 more… Read more »

Paid Versus Organic: Which Works for Your Dealership?

How does a website get to the first page of a Google search? Why is that such an important goal? These are intriguing questions for a company that places a premium on driving potential customers to their site. According to a 2014 study, once a customer is on a company’s site, there is about a 2% chance… Read more »

Switching Your Website Provider

  Video Transcript What if every couple of years you had to move your entire business to a new location just to keep up with the needs of your customers? You’d have to move your inventory, your showroom, your employees, and your entire operations just when you were getting settled. It would be hard staying… Read more »

Car Dealer Tips for Craigslist

  Video Transcript With a billion pageviews a day, mighty Craigslist is the undisputed king of the classified world. And it’s still one of the best places to sell cars even though it now costs dealers a little bit of money. Although Craigslist’s decision to charge car dealers for their posts seemed like they were… Read more »

5 Mistakes your PPC Provider is Making

Do you hate wasting money? Heck yeah, you do. I do too. In fact, it’s something that keeps me up at night. For years, as an SEO expert, I have been telling dealers what strategies some PPC providers have been using that waste their hard earned money. Here are just a few mistakes I have… Read more »

Using Free Classifieds for Car Dealers

  Video Transcript If you’re a good auto dealer, and I know you are, you’re likely spending a lot of money and time pick your inventory, staging and marketing it. But are you putting your vehicles in every possible place the customer is going to look? More specifically, are you utilizing the huge network of… Read more »

How Important Is PageSpeed?

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  How Important is PageSpeed Video Transcript Remember the old dial up days when images would load one line at a time? I guess we were all used to waiting for the internet back then because we were not yet accustomed to the instantly-gratifying world wide web we have now. Frankly, these days the internet… Read more »