Last week, Sociable Labs released a report on social engagement and how it relates to online shopping. The data is pretty eye-opening, especially for dealers who have resisted Facebook because “they just don’t use it” or “they don’t think it’s worth it.”
For automotive shoppers who use the Internet for research and also log in to Facebook at least once a month:
1 in 4 automotive shoppers made a vehicle or service department purchase based on social recommendations
Our “dashing” V.P. of Sales Bill Berry spoke last week at the Innovative Dealer Summit 2012 in Denver, Colorado. He covered a simple, three-part marketing strategy that helps auto dealers draw in qualified customers when they’re actively engaged in the purchase cycle. This speaking engagement is the latest in our series of educational outreach efforts for auto dealers – we want to help as many dealers as we can to be more efficient and successful online.
For everyone who wasn’t able to head to Denver for the Summit, we’ve included Bill’s slides. Check them out, the stats really are mind-blowing… and feel free to share these slides with your friends and colleagues in the industry.
For those who might not have already heard, AutoRevo’s very own Greg Gifford and Owen Nwanze have accepted leadership positions with two of Dallas’ most prominent internet marketing organizations – the DFWSEM and the Social Media Club of Dallas, respectively.
Greg, our Director of Search & Social, has been an active member of DFWSEM since 2010. As one of the DFWSEM’S newest board members, Greg’s duties will include reaching out to his network of peers, experts, and leaders to coordinate speaking and educational opportunities at future DFWSEM events.
Our VP of Sales was out of town for a few days recently, and continuing in our grand tradition, we pranked his office while he was gone. We used 3,000 Dixie Cups, a few packets of Crystal Light, several bags of packing peanuts, and 3,000 feet of plastic wrap. Check out the video below for the setup and reaction…
We’ve gotten a lot of questions lately about Google Places, and one we’ve been asked a lot is “how do you make your Google Places listing 100% complete?” Many dealers think that since Google displays the completion grade in your Places account that it plays into the ranking algorithm and will help their listing rank higher.
Reaching 100% has no impact on your rank – but it does provide more useful information for your potential customers. It’s all about presentation – the more you show, the better your chances that a user will click through to your website or pick up the phone and call.
Google Places has become one of the most essential tools for increasing the popularity of a car dealership in search engine results. Google Places works just like organic search ranking – it takes time to build reviews and rank higher. If you’re trying to improve the ranking for your Google Places page, you should think of the timeline in months, not weeks.
We got a lot of questions about our last post that listed ranking factors for Google Places listings, and a lot of those questions were about customer reviews. Reviews DO have an effect on where your Places page ranks. Google treats local searches just like it treats organic searches – it’s going to display the most relevant dealerships to the search phrase. For local searches, though, Google favors local businesses that its algorithm determines to be prominent and well-liked in the local area.
Local search is vital for car dealers – experts in the industry have been preaching it for a while now, but thanks to the explosion of mobile devices and recent changes to Google, auto dealers are finally catching on. If you want to stay competitive, you’ve got to get your dealership’s Google Places page to rank high.
After Google’s update that blends Place-related results with standard organic results, Google Places has become a powerful tool for auto dealers to grab traffic. In many cases, smaller independent dealers are able to rank on page 1 of Google with a well-optimized Place page and compete against the larger franchise stores.
Amazingly enough, there are still a huge number of dealers who have not claimed their Google Places page. If you’re reading this post and your Place page isn’t “owner verified”, stop reading right now, head over to Google, and verify your listing!
Ferris Bueller is back … and a LOT of fans are upset about it.
Instead of returning in a sequel to the 1986 film Ferris Bueller’s Day Off, Matthew Broderick is reviving his role in a Super Bowl commercial for Honda.
A teaser was posted on YouTube last week, sparking a huge wave of excitement. Fans across the country assumed it was a teaser for the sequel to one of the most iconic movies from the 80’s. Check out the teaser:
Word-of-mouth and customer reviews are changing the way auto dealers do business. Research continues to show that the American public is turned off by traditional marketing tactics, or they flat out ignore them. Auto dealers have to adapt to the new way of thinking in order to stay competitive.
Social media and reviews are vital to a dealership’s success in 2012, but we still see a huge number of dealers who don’t use Facebook and don’t have a Google Places page. There’s simply no excuse – you HAVE to participate in the social conversation to stay competitive.
Reputation management has become a buzzword in the automotive industry over the last year. It seems like every vendor is offering a solution, and every dealer either has an opinion about it or thinks it’s worthless.
Reputation management is broader than what many dealers think – it’s not just about online reviews on Google and Yelp. You’ve got to monitor the social conversation as well. There are still a lot of dealers who aren’t on Facebook or Twitter because they don’t personally use the sites. That’s not an excuse – you HAVE to participate on social media sites. You may not use Facebook personally, but I can guarantee that your customers and potential customers are using it. (more…)