Car Dealer Tips & Tricks From AutoRevo’s Blog

  • 2018: Year in Review Newsletter

    2018 has been an amazing and transformative year for AutoRevo and its customers. We have a special team of dedicated employees that are 100% focused to help our dealers succeed. I thought I would take a moment to share all of the great things that have been rolled out and insight as to what is on the roadmap.

    2018 Products available now:

    calendar icon

    ShowUp – Appointment Setting with texting confirmation direct to the customer. From either inside of your Autorevo account or from your Autorevo website (includes mobile website) customers and dealers can now schedule appointments and test drives instantly. It connects directly with your calendar and will show all available time slots.

    google partner icon

    Gsuite – AutoRevo is now a Google Partner and is deeply integrating into the Google API’s. We can now deploy website, email, calendaring, maps, analytics, and documents as a part of your AutoRevo account.

    callsource partnership

    CallSource Partnership – Call Tracking has been an important part of measuring ROI and training for dealers for many years. AutoRevo has integrated the CallSource call tracking, Caller ID, Recorded calls, and Reporting directly into the Autorevo platform. This product allows our dealers to report at a 50,000-foot view, down to the ability at the individual level.

    desking icon

    QuickDesk – This product allows dealers to Text and/or Email customers in seconds, the out the door price including TTL. This beautifully designed marketing piece allows the consumer to build confidence in the buying process.

    carfax partnership

    CARFAX Enhancements – CARFAX has been a great partner since the beginning of AutoRevo in 2004. We have built in CARFAX Snapshot, CARFAX Value Badging, and CARFAX Wholesale and Retail values. We have more great things coming in 2019, so be on the lookout.

    craigslist logo

    Craigslist Enhancements – Autorevo was an early adopter of Craigslist marketing and in the last few months, we reinvested in our product. To ensure ease of use we have deployed the Craiglist API. This new functionality is a direct connection to over 120 major markets and allows us to bypass many steps that are required when posting manually.

    vms updates

    AutoRevo Redesign – Our redesign was the first step to fulfilling our promise made earlier this year. Being customer focused means we have to always think about how dealers engage with our platform. With hundreds of features and products, we will continue to develop software that is simple and easy to use. We are devoted to giving our dealers and their customers the best experience in the market.

    bug fixes

    Bugs & Fixes – We have squished and fixed hundreds of bugs over the last year but we know there will always be more to do.


    Coming Soon:

    • Facebook Marketplace!
    • Revamped Dealer websites with a ton of new features.
    • Exciting new integrations
    • New in-depth reporting
    • Mobile, Mobile, Mobile


    Voice of the Dealer:

    I would love to hear your ideas and feedback on how we can do better. Our commitment to you is to be Customer First, Customer Focused. Please take a minute and email me your thoughts, ideas, concerns, or suggestions to bill.berry@autorevo.com


    From our Family to yours, Have a Merry Christmas and we look forward to a GREAT 2019 together!

    Bill Berry
    AutoRevo logo
    General Manager

  • Put Your Dealership on the Map: 5 Ways To Get In The Google Map Pack

    PUT YOUR DEALERSHIP ON THE MAPRemember back in early 2015 when you didn’t really have to work that hard to end up in the map pack at the top of Google search results pages? Back before mobile screen viewport size necessitated the change from a 7-pack to the familiar 3-pack of today?

    Ahh, those were the days!

    Well, good news! Getting your dealership to show up in the map pack in 2018, doesn’t have to be the lost cause that you think it is.

    At AutoRevo we’ve put together a list of 5 actionable steps to get your dealership front and center in that Google Map Pack. These steps aren’t just philosophy and theory, they are real tangible steps that we use on every single one of our clients with fantastic results. Here we go: (more…)

  • 5 Easy Steps to Better Keyword Research For Car Dealers

    It’s 2018 and you want to start focusing more on your website and the internet aspect of your car dealership. You know that your site needs to start showing higher in the search engine results pages (SERPs), but you have no idea how to go about starting.

    Well, the answer is to start with keyword research for your car dealership. After all, you can’t get your pages to rank unless you know what keyword you would like to rank for.

    keyword research - AutoRevo
    After all, you can’t get your pages to rank unless you know what keyword you would like to rank for.

    At AutoRevo we understand the struggle and have come up with 5 easy steps to help any car dealer choose the best keywords for their dealership and get them ranking higher in no time. (more…)

  • Market Insights: How To Stage and Photograph Your Vehicles

     

    Dealer's Guide to Vehicle Photography - AutoRevo

    A bunch of new inventory has just been delivered to the lot and you’re eager to get it online and sold.

    You know you need pictures so what’s your next step? Do you toss it on the website with a bunch of stock photos and hope for the best?

    Or maybe you send someone outside to snap a few quick photos with their cell phone and use those?

    Our latest free white paper, “How to Stage and Photograph Your Vehicles” answers these questions and gives you a wealth of car photo tips. Think of it as AutoRevo’s car photography tutorial for 2018. (more…)

  • Your Links and You: Links in 2018

    It’s 2018 and you’re hard at work on your resolutions (or have already abandoned them. I’m looking at you…me). One resolution that you shouldn’t leave by the curb as you begin your journey down the highway of 2018 is your resolution to get serious about link building for your site.

    Search Engine Ranking Factors

    Search Engine Ranking FactorsSource:https://backlinko.com/google-ranking-factors

     

    Since the late ‘90s, search engines have used links as a signal of a web page’s popularity and relevance. In 2018, links may not be the only part of the equation, but they are still one the top ranking signals for all of the search engines and a significant part of your time should be spent on trying to gather them. (more…)

  • Happy 2018!: Market Insights Are Back
    AutoRevo Market Insights

    Happy 2018!

    AutoRevo is starting our New Year out the best way imaginable, by giving away information to help your dealership soar to new heights this year. This will be the first in a series of Market Insights emails. We’re beginning the year by issuing updated versions of our industry standard whitepaper along with trending industry articles that you might find interesting and could help your dealership. We will cover everything from the best ways to stage and shoot your vehicle photos to design tips to drive more traffic to your site and more customers through your doors. (more…)

  • A New Industry Leader Has Emerged
    speed_secure-4

     

    Unmatched PageSpeed

    In the past few weeks, we’ve given you some tips and tricks to help speed up your site and announced the release of our new SuperSonic site platform, with the fastest PageSpeed in the automotive sphere.  We leveraged studies on the matter letting you know how much page load time is affecting your bottom line and how every second of loading time counts.

    Perhaps the biggest deal, other than customers bouncing away from your slow website, is that Google uses your site’s speed as a ranking factor. Which could mean that if your site isn’t fast enough, people searching Google for used cars in your area may not be seeing your site at all. (more…)

  • How Secure is Your Website? Google SSL Update 2017
    are you secure banner - autorevo

     

    Picture this…

    Your ideal customer is sitting in their home, or office, and wants to find that perfect used car. After searching Google, they come to your site, ready to peruse and possibly purchase. Instead of the warm and fuzzy feeling that they should get when looking over your inventory, they are stunned to be presented with this before your domain name:

    ssl not secure

     

    Suddenly, that happy feeling disappears and they can’t get off of your site fast enough; you not only lose a potential sale but that customer’s trust and business for the foreseeable future. (more…)

  • Is Your Site Ready For the Fast Lane? 3 Ways To Optimize PageSpeed!
    Fastest Website in automotive Industry

    Does your site’s PageSpeed leave a little to be desired? Do your customers get tired of waiting for your site to load and bounce over to your competitor? Is your site actually costing you business?

    These are the questions that you should be asking yourself about your current website and provider. Simply put, the faster your site is, the faster your customers are going to see your vehicles, and the faster you are going to sell them. Google has also indicated that site speed is one of the ranking factors for its algorithm. Which means a faster site could have your ranking higher on Google searches, which also means more sales.

    Studies have shown that 47% of all users expect a web page to load in under two seconds and 40% of people will abandon a website that takes more than 3 seconds to load. Don’t let your site be the next one abandoned! (more…)

  • Like Free Stuff? Automotive Whitepapers Release

     

    Like Free Stuff? Automotive Whitepapers Release

    Video Transcript
    Do you like free stuff? Like really really real free stuff? Like you don’t have to pay one dang dime for it free stuff? I thought so. AutoRevo is re-releasing some of our very best tips, tricks and tactics that have been proven to help dealers sell more cars. And our first edition is coming this week. (more…)

2 Comments

Bryce

Superb blog! Do you have any tips for aspiring writers?

I’m hoping to start my own site soon but I’m a little lost on everything.
Would you propose starting with a free platform like WordPress or
go for a paid option? There are so many choices out there that I’m totally
confused .. Any ideas? Bless you!

Reply

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