- Put Your Dealership on the Map: 5 Ways To Get In The Google Map Pack
Remember back in early 2015 when you didn’t really have to work that hard to end up in the map pack at the top of Google search results pages? Back before mobile screen viewport size necessitated the change from a 7-pack to the familiar 3-pack of today?
Ahh, those were the days!
Well, good news! Getting your dealership to show up in the map pack in 2018, doesn’t have to be the lost cause that you think it is.
At AutoRevo we’ve put together a list of 5 actionable steps to get your dealership front and center in that Google Map Pack. These steps aren’t just philosophy and theory, they are real tangible steps that we use on every single one of our clients with fantastic results. Here we go: (more…)
- 5 Easy Steps to Better Keyword Research For Car Dealers
It’s 2018 and you want to start focusing more on your website and the internet aspect of your car dealership. You know that your site needs to start showing higher in the search engine results pages (SERPs), but you have no idea how to go about starting.
Well, the answer is to start with keyword research for your car dealership. After all, you can’t get your pages to rank unless you know what keyword you would like to rank for.After all, you can’t get your pages to rank unless you know what keyword you would like to rank for.
At AutoRevo we understand the struggle and have come up with 5 easy steps to help any car dealer choose the best keywords for their dealership and get them ranking higher in no time. (more…)
- Market Insights: How To Stage and Photograph Your Vehicles
A bunch of new inventory has just been delivered to the lot and you’re eager to get it online and sold.
You know you need pictures so what’s your next step? Do you toss it on the website with a bunch of stock photos and hope for the best?
Or maybe you send someone outside to snap a few quick photos with their cell phone and use those?
Our latest free white paper, “How to Stage and Photograph Your Vehicles” answers these questions and gives you a wealth of car photo tips. Think of it as AutoRevo’s car photography tutorial for 2018. (more…)
- Your Links and You: Links in 2018
It’s 2018 and you’re hard at work on your resolutions (or have already abandoned them. I’m looking at you…me). One resolution that you shouldn’t leave by the curb as you begin your journey down the highway of 2018 is your resolution to get serious about link building for your site.
Search Engine Ranking Factors
Since the late ‘90s, search engines have used links as a signal of a web page’s popularity and relevance. In 2018, links may not be the only part of the equation, but they are still one the top ranking signals for all of the search engines and a significant part of your time should be spent on trying to gather them. (more…)
- Happy 2018!: Market Insights Are Back
AutoRevo is starting our New Year out the best way imaginable, by giving away information to help your dealership soar to new heights this year. This will be the first in a series of Market Insights emails. We’re beginning the year by issuing updated versions of our industry standard whitepaper along with trending industry articles that you might find interesting and could help your dealership. We will cover everything from the best ways to stage and shoot your vehicle photos to design tips to drive more traffic to your site and more customers through your doors. (more…)
- A New Industry Leader Has Emerged
In the past few weeks, we’ve given you some tips and tricks to help speed up your site and announced the release of our new SuperSonic site platform, with the fastest PageSpeed in the automotive sphere. We leveraged studies on the matter letting you know how much page load time is affecting your bottom line and how every second of loading time counts.
Perhaps the biggest deal, other than customers bouncing away from your slow website, is that Google uses your site’s speed as a ranking factor. Which could mean that if your site isn’t fast enough, people searching Google for used cars in your area may not be seeing your site at all. (more…)
- How Secure is Your Website? Google SSL Update 2017
Your ideal customer is sitting in their home, or office, and wants to find that perfect used car. After searching Google, they come to your site, ready to peruse and possibly purchase. Instead of the warm and fuzzy feeling that they should get when looking over your inventory, they are stunned to be presented with this before your domain name:
Suddenly, that happy feeling disappears and they can’t get off of your site fast enough; you not only lose a potential sale but that customer’s trust and business for the foreseeable future. (more…)
- Is Your Site Ready For the Fast Lane? 3 Ways To Optimize PageSpeed!
Does your site’s PageSpeed leave a little to be desired? Do your customers get tired of waiting for your site to load and bounce over to your competitor? Is your site actually costing you business?
These are the questions that you should be asking yourself about your current website and provider. Simply put, the faster your site is, the faster your customers are going to see your vehicles, and the faster you are going to sell them. Google has also indicated that site speed is one of the ranking factors for its algorithm. Which means a faster site could have your ranking higher on Google searches, which also means more sales.
Studies have shown that 47% of all users expect a web page to load in under two seconds and 40% of people will abandon a website that takes more than 3 seconds to load. Don’t let your site be the next one abandoned! (more…)
- Come See Us At TIADA
Come See Us At TIADA
The top independent dealers from all over Texas gather every year for the TIADA Annual Conference & Expo. This year proves to be another spectacular year as the TIADA have packed the JW Marriott in San Antonio with tons of great exhibitions and extremely knowledgeable presenters. In fact, AutoRevo will be there showcasing our best-in-class car dealer websites and state-of-the-art dealer tools to anyone who shows up at our booth. And, you won’t want to miss my breakout session where I attempt to cram a career’s worth of SEO information into less than an hour. (more…)
- FREE Guide – Stage and Photograph Vehicles
Most auto dealers think they have the best inventory photos online. Some even hire professional photographers to do the work. What they don’t realize is that the customer expects to see the inventory at certain angles, and the more pictures the better. What some auto dealers don’t realize as well is that they’re selling much more than a car in their photos. They’re selling their dealership and location. (more…)