It’s common knowledge that times are tough for auto dealers all over the country. With today’s rough economy, dealers are struggling to stay in business and they’re all looking for anything that can help tip the scales back to profitability. Spike TV is producing a new reality show called “Car Lot Cowboy” that will follow an auto sales consultant as he attempts to turn failing dealerships into profitable businesses in just one week’s time.
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With meta descriptions, you’re trying to target the intent of a consumer searching for information – presumably, to solve a problem (buy a car, get financing, car repair, etc). You want to write information in the description that is direct and relevant to the subject of your page, and also the potential query. When carefully crafted, these descriptions can earn you more clicks and ultimately more leads.
The page title is the text that appears at the top of your browser, and is used by both search engines and users. When it comes to dealer website SEO it is of the highest importance for two reasons: 1) the title is highly indexed by search engines and affects your ranking, and 2) it is what appears on the search engine results page when a user searches with a keyword relevant to your dealership. For these two reasons, you’ll need to spend time focusing not only on including keywords, but also on creating compelling copy that would entice a user to click on your link in the SERP.