Come See Us At TIADA
The top independent dealers from all over Texas gather every year for the TIADA Annual Conference & Expo. This year proves to be another spectacular year as the TIADA have packed the JW Marriott in San Antonio with tons of great exhibitions and extremely knowledgeable presenters. In fact, AutoRevo will be there showcasing our best-in-class car dealer websites and state-of-the-art dealer tools to anyone who shows up at our booth. And, you won’t want to miss my breakout session where I attempt to cram a career’s worth of SEO information into less than an hour. (more…)
Most auto dealers think they have the best inventory photos online. Some even hire professional photographers to do the work. What they don’t realize is that the customer expects to see the inventory at certain angles, and the more pictures the better. What some auto dealers don’t realize as well is that they’re selling much more than a car in their photos. They’re selling their dealership and location. (more…)
Like Free Stuff? Automotive Whitepapers Release
Do you like free stuff? Like really really real free stuff? Like you don’t have to pay one dang dime for it free stuff? I thought so. AutoRevo is re-releasing some of our very best tips, tricks and tactics that have been proven to help dealers sell more cars. And our first edition is coming this week. (more…)
Everybody loves visually stunning graphics and photos on their websites. But did you know that underneath the shiny veneer of these beautiful graphics and photos lay the dreaded kilobyte? Yes, that’s right folks. Every photo and graphic you use on your website can affect the ranking of your site. This dreaded kilobyte I was speaking of is basically the file size of your image. The higher the file-size, the longer your page will take to load. The longer your page takes to load, the lower it could rank in search engines.
Luckily, there are several ways we can reduce the file size of your photos and graphics and how to double check them to see how fast your page is loading. A quick way to see if you have large image files bogging down your site is to use Google’s Page Speed Insights. It will give you a detailed overview of your site load time and (more…)
Are You Tagging Your Site?
Are you absolutely certain where your website traffic is coming from? If you blast out 60 thousand emails, are you confident you can track the success of the campaign? What about display advertising on other websites or social media? Are you tracking this stuff or are you just throwing away money? (more…)
IN THE NOT TOO DISTANT FUTURE. It was complete chaos. Crummy websites were dropping in rankings on my smartphone and nobody knew what happened. Mobile search was turned upside down. It was like one day everything was fine, then someone dropped a bomb. It was like Mobilegeddon all over again! If only someone had warned us. (more…)
What Is Managed SEO?
Google Now processes over 40,000 search queries every second on average which translates to 3 and a half billion searches per day and 1.12 trillion searches worldwide. In fact in the United States alone there are 11 billion searches a month. Man look at all those zeros. As a business you not only have to compete with the businesses around you but those who are trying to rank better than you on Google. I mean come on it’s 2016, if you’re not doing everything with your website to help you rank better, and help customers find you more easily then you are missing out. Fully optimizing your website is a full time job and most businesses need as much help as they can get. Luckily I’m here to help. (more…)
As a Google Local Guide, I update local business listings with correct information and photos. You would be surprised how many businesses don’t have any photos of their business on Google Maps. I was in front of a donut shop last week that didn’t even exist on Google Maps until I added it! Oftentimes their information is incorrect. It is extremely important that you update this information because:
Google My Business is where Google Maps pulls its information
But what if Google users add incorrect images of your business or input your website URL incorrectly? This is why it’s vital to claim your business on G+ so you can edit this information if it’s incorrect. The results that Google returns after a branded or keyword search come directly from the Google My Business pages for each business. To prove ownership of the business, Google calls the business with a prompt to enter a code. However, if you’re one of the unlucky ones, Google will mail you a card with a validation code on it. This takes a few days, and the card is often mistaken for trash and thrown away. A tip to avoid this is speaking to someone at the business and letting them know the card is coming, then add a “care of” line to the card. (more…)
Why You Should Show Price on Inventory
So let’s say you’re shopping for a brand new TV and you’re researching online for the best prices. You’ve found three stores not too far away that have the exact TV you’re looking for and you pull up their websites to compare. The first two companies have the price clearly marked and in fact there isn’t any difference between the prices but the last website makes you “call for the price”. Do you call? (more…)
What are citations and why are they important?
Do you have a great website but you’re having trouble getting traffic from local sources? It’s important to think about how you plan on getting local traffic if you plan to make a majority of your business transactions in a brick and mortar store. You may get an occasional hit from a visitor down the street, but how can you get your business information out there in a way that it comes up on Google more frequently when performing local searches? Even with the best photos, related alt text on images, and engaging content on every page, targeting and acquiring traffic from areas nearby are a top priority if you want to keep your doors open. Citations make up about 25% of your ranking on SERPs so ensuring your citations are correct and consistent are the key to getting on map packs and local searches on Google. (more…)