Everybody loves visually stunning graphics and photos on their websites. But did you know that underneath the shiny veneer of these beautiful graphics and photos lay the dreaded kilobyte? Yes, that’s right folks. Every photo and graphic you use on your website can affect the ranking of your site. This dreaded kilobyte I was speaking of is basically the file size of your image. The higher the file-size, the longer your page will take to load. The longer your page takes to load, the lower it could rank in search engines.
Luckily, there are several ways we can reduce the file size of your photos and graphics and how to double check them to see how fast your page is loading. A quick way to see if you have large image files bogging down your site is to use Google’s Page Speed Insights. It will give you a detailed overview of your site load time and (more…)
Are You Tagging Your Site?
Are you absolutely certain where your website traffic is coming from? If you blast out 60 thousand emails, are you confident you can track the success of the campaign? What about display advertising on other websites or social media? Are you tracking this stuff or are you just throwing away money? (more…)
IN THE NOT TOO DISTANT FUTURE. It was complete chaos. Crummy websites were dropping in rankings on my smartphone and nobody knew what happened. Mobile search was turned upside down. It was like one day everything was fine, then someone dropped a bomb. It was like Mobilegeddon all over again! If only someone had warned us. (more…)
What Is Managed SEO?
Google Now processes over 40,000 search queries every second on average which translates to 3 and a half billion searches per day and 1.12 trillion searches worldwide. In fact in the United States alone there are 11 billion searches a month. Man look at all those zeros. As a business you not only have to compete with the businesses around you but those who are trying to rank better than you on Google. I mean come on it’s 2016, if you’re not doing everything with your website to help you rank better, and help customers find you more easily then you are missing out. Fully optimizing your website is a full time job and most businesses need as much help as they can get. Luckily I’m here to help. (more…)
As a Google Local Guide, I update local business listings with correct information and photos. You would be surprised how many businesses don’t have any photos of their business on Google Maps. I was in front of a donut shop last week that didn’t even exist on Google Maps until I added it! Oftentimes their information is incorrect. It is extremely important that you update this information because:
Google My Business is where Google Maps pulls its information
But what if Google users add incorrect images of your business or input your website URL incorrectly? This is why it’s vital to claim your business on G+ so you can edit this information if it’s incorrect. The results that Google returns after a branded or keyword search come directly from the Google My Business pages for each business. To prove ownership of the business, Google calls the business with a prompt to enter a code. However, if you’re one of the unlucky ones, Google will mail you a card with a validation code on it. This takes a few days, and the card is often mistaken for trash and thrown away. A tip to avoid this is speaking to someone at the business and letting them know the card is coming, then add a “care of” line to the card. (more…)
Why You Should Show Price on Inventory
So let’s say you’re shopping for a brand new TV and you’re researching online for the best prices. You’ve found three stores not too far away that have the exact TV you’re looking for and you pull up their websites to compare. The first two companies have the price clearly marked and in fact there isn’t any difference between the prices but the last website makes you “call for the price”. Do you call? (more…)
What are citations and why are they important?
Do you have a great website but you’re having trouble getting traffic from local sources? It’s important to think about how you plan on getting local traffic if you plan to make a majority of your business transactions in a brick and mortar store. You may get an occasional hit from a visitor down the street, but how can you get your business information out there in a way that it comes up on Google more frequently when performing local searches? Even with the best photos, related alt text on images, and engaging content on every page, targeting and acquiring traffic from areas nearby are a top priority if you want to keep your doors open. Citations make up about 25% of your ranking on SERPs so ensuring your citations are correct and consistent are the key to getting on map packs and local searches on Google. (more…)
Responsive Sites for 2016
Hi, and welcome to another Tuesday Tip Video Clip. 2015 was the tipping point for mobile traffic and search as Google released it’s mobile update in April. Of course this update is now old news, however, this year, the percentage of those researching their next car purchase on mobile will grow well past the 42% mark reported in 2014. What does this mean for your dealership? Well if you haven’t already switched your website to a responsive one, you’re already far behind the pack. (more…)
Flaunting Fonts: The Do’s and Don’ts of Fonts on Your Website
Sure, it’s nice to use some custom fonts and colorful text to draw a user’s attention to your content, but did you know that some fonts and styling you use can affect the overall user experience which in turn could be bad for SEO? Yes folks, it’s true. While you can use some custom fonts, you typically want to stay with standard web or Google fonts. Some fonts can even affect the page loading time, which Google and other search engines see, and in turn, drop the rankings of these sites due to long loading time.
While you may want to use some hot pink text with Comic Sans, many search engines that crawl your site understand the user experience of your website and will bump you down if it isn’t user friendly. It helps to use a standard web or Google font as they are optimized to load faster (or not load at all, because the font is already on your system). On top of that, someone who is looking to buy a customized big bore motorcycle, will most likely not be impressed with a font that looks like it belongs on a day care website. (more…)
Six Huge Tips for 2016
Hi, and welcome to another Tuesday Tip Video Clip. Can you believe it’s already 2016? Funny enough, no hoverboards or flying cars… yet, but the race is on for self-driving cars and privatized space travel. We packed last year with a ton of great tips for car dealers every week and we plan to do the same in 2016. To start the year off right, I’m giving you six massive tips to help your dealership sell in the digital age. (more…)