Responsive Sites for 2016
Hi, and welcome to another Tuesday Tip Video Clip. 2015 was the tipping point for mobile traffic and search as Google released it’s mobile update in April. Of course this update is now old news, however, this year, the percentage of those researching their next car purchase on mobile will grow well past the 42% mark reported in 2014. What does this mean for your dealership? Well if you haven’t already switched your website to a responsive one, you’re already far behind the pack. (more…)
Flaunting Fonts: The Do’s and Don’ts of Fonts on Your Website
Sure, it’s nice to use some custom fonts and colorful text to draw a user’s attention to your content, but did you know that some fonts and styling you use can affect the overall user experience which in turn could be bad for SEO? Yes folks, it’s true. While you can use some custom fonts, you typically want to stay with standard web or Google fonts. Some fonts can even affect the page loading time, which Google and other search engines see, and in turn, drop the rankings of these sites due to long loading time.
While you may want to use some hot pink text with Comic Sans, many search engines that crawl your site understand the user experience of your website and will bump you down if it isn’t user friendly. It helps to use a standard web or Google font as they are optimized to load faster (or not load at all, because the font is already on your system). On top of that, someone who is looking to buy a customized big bore motorcycle, will most likely not be impressed with a font that looks like it belongs on a day care website. (more…)
Six Huge Tips for 2016
Hi, and welcome to another Tuesday Tip Video Clip. Can you believe it’s already 2016? Funny enough, no hoverboards or flying cars… yet, but the race is on for self-driving cars and privatized space travel. We packed last year with a ton of great tips for car dealers every week and we plan to do the same in 2016. To start the year off right, I’m giving you six massive tips to help your dealership sell in the digital age. (more…)
Top Ten Tuesday Tip Video Clips of 2015 – Part 2
Hi, and welcome to another Tuesday Tip Video Clip. Last week we let you know the first five of the Top Ten Tuesday Tip Video Clips of 2015. Let’s keep it rolling. Drum roll please.
The Number Five Tuesday Tip Video Clip of 2015 is…
Resize Photos Before Upload by Greg Gifford
This detailed tip discusses how SEO efforts reach to even as far as how you use the photos on your site. (more…)
Top Ten Tuesday Tip Video Clips of 2015
Hi, and welcome to another Tuesday Tip Video Clip. Well 2015 is almost over and it seems like 2016 is fast approaching. It’s our attempt each week to give you actionable information that you can use to maximize your dealership’s web experience and to help you learn a little about SEO along the way.
Without further adieu, here are the top Ten AutoRevo Tuesday Tip Video Clips. You can find the links to these videos in the description section below. Drumroll Please.
The Number Ten Tuesday Tip Video Clip of 2015 is…
Google’s Mobile Update on April 21st by Greg Gifford.
In this video, Greg breaks down the mobilegeddon update that rolled out in April.
The Number Nine Tuesday Tip Video Clip of 2015 is…
VDP Photos – Thumbnails or Big ‘uns? by Greg Gifford
In this clip, Greg discusses which size is best for your Vehicle Details Page. (more…)
Losing “Change Location” in Google Search
Hi, and welcome to another Tuesday Tip Video Clip. Buzz around the SEO water cooler is that the advanced search tool for search by location has finally been pulled completely. Now this hasn’t come as a surprise to the SEO team here at AutoRevo since we started noticing it’s disappearance and reappearance for the past month or so, but this has taken away our relied on means of reporting rankings, via manual search.
As a refresher, it’s important to remember that Google’s results can be different for each IP address, each logged in user, each browser and each device so it’s near impossible to get the exact results of the users you’re targeting. However there are some great tools and a trick or two to still get that information. (more…)
Why You Need Facebook
Hi, and welcome to another Tuesday Tip Video Clip. With over 1.5 Billion active monthly users, Facebook is the undisputed king of social media. Facebook boasts that over half of these users are daily users, making your company’s constant engagement a priority in today’s marketplace. Now you might be thinking, “People don’t buy anything on Facebook”. Ok, for some industries this might be true but it doesn’t mean you need to ignore Facebook completely. 40% of Facebook users will actively recommend a brand or product they like on their social feed. This alone can be an effective tool for your brand. Brand evangelism on Facebook can drive more people to your product than some advertising and promotional efforts. (more…)
Two Huge Tips for Your Business Online
Hi and welcome to another Tuesday Tip Video Clip. We usually offer alot of tips on what you should be doing to rank better and to drive traffic to your site. However, this week’s tip is about the two things you never do with your website or business because they will kill your SEO.
First and foremost, you should never have duplicate content anywhere on your website. It’s ok to have the same information on different pages, but you should never, and I mean never have the same paragraphs word for word on separate pages. We see this occur time and time again especially on the homepage and about us pages. (more…)
Drive Foot Traffic to Your Dealership
Hi and welcome to another Tuesday Tip Video Clip. Last week we discussed four ways to drive traffic to your website. This week we’ll talk about how you can drive foot traffic to your dealership.
The first thing you can do to drive foot traffic to your dealership is to host a community service event. Charities, hospitals and blood banks are always looking for local businesses to host toy drives, blood drives, and food and clothing drives. Obviously the traffic created won’t be there to buy a car… initially. This kind of event not only builds your brand in the community but also gives people the opportunity to see your inventory as well as any additional services you offer. Make sure you utilize social media to maximize your exposure, after all some of the highest engagement we’ve seen with dealerships are when you participate in events like this. (more…)
Drive Traffic to Your Website
Hi and welcome to another Tuesday Tip Video Clip. So you’ve got a flashy new website with all the bells and whistles but you’re not sure how to get people to it. It’s okay. I’m here to help. Your website offers a unique 24 seven solution to the old brick-and-mortor storefront. Customers can access your inventory at your virtual location at any time and from anywhere so it’s not only important to have a good website, but to have all of your information easy to access. Here are a few of my suggestions for driving traffic to your site.
My first suggestion is to advertise. Now it seems like a simple solution to a complicated problem but advertising could be the best way to drive traffic to your website. Whether your customers prefer print, radio, tv or digital advertising, it’s your job to know where they are looking for your business the most. You should also consider paid search, social media advertising, in addition to display advertising like television or billboards. Make sure your website is included on all the advertising you utilize. (more…)