Top Ten Tuesday Tip Video Clips of 2015 – Part 2

 

Top Ten Tuesday Tip Video Clips of 2015 – Part 2

Video Transcript
Hi, and welcome to another Tuesday Tip Video Clip. Last week we let you know the first five of the Top Ten Tuesday Tip Video Clips of 2015. Let’s keep it rolling. Drum roll please.

The Number Five Tuesday Tip Video Clip of 2015 is…
Resize Photos Before Upload by Greg Gifford
This detailed tip discusses how SEO efforts reach to even as far as how you use the photos on your site. (more…)

Top Ten Tuesday Tip Video Clips of 2015 – Part 1

Top Ten Tuesday Tip Video Clips of 2015

Video Transcript
Hi, and welcome to another Tuesday Tip Video Clip. Well 2015 is almost over and it seems like 2016 is fast approaching. It’s our attempt each week to give you actionable information that you can use to maximize your dealership’s web experience and to help you learn a little about SEO along the way.

Without further adieu, here are the top Ten AutoRevo Tuesday Tip Video Clips. You can find the links to these videos in the description section below. Drumroll Please.

The Number Ten Tuesday Tip Video Clip of 2015 is…
Google’s Mobile Update on April 21st by Greg Gifford.
In this video, Greg breaks down the mobilegeddon update that rolled out in April.

The Number Nine Tuesday Tip Video Clip of 2015 is…
VDP Photos – Thumbnails or Big ‘uns? by Greg Gifford
In this clip, Greg discusses which size is best for your Vehicle Details Page. (more…)

Losing “Change Location” in Google Search

 

Losing “Change Location” in Google Search

Video Transcript
Hi, and welcome to another Tuesday Tip Video Clip. Buzz around the SEO water cooler is that the advanced search tool for search by location has finally been pulled completely. Now this hasn’t come as a surprise to the SEO team here at AutoRevo since we started noticing it’s disappearance and reappearance for the past month or so, but this has taken away our relied on means of reporting rankings, via manual search.

As a refresher, it’s important to remember that Google’s results can be different for each IP address, each logged in user, each browser and each device so it’s near impossible to get the exact results of the users you’re targeting. However there are some great tools and a trick or two to still get that information. (more…)

Why You Need Facebook

 

Why You Need Facebook

Video Transcript
Hi, and welcome to another Tuesday Tip Video Clip. With over 1.5 Billion active monthly users, Facebook is the undisputed king of social media. Facebook boasts that over half of these users are daily users, making your company’s constant engagement a priority in today’s marketplace. Now you might be thinking, “People don’t buy anything on Facebook”. Ok, for some industries this might be true but it doesn’t mean you need to ignore Facebook completely. 40% of Facebook users will actively recommend a brand or product they like on their social feed. This alone can be an effective tool for your brand. Brand evangelism on Facebook can drive more people to your product than some advertising and promotional efforts. (more…)

Two Huge Tips for Your Business Online

 

Two Huge Tips for Your Business Online

Video Transcript
Hi and welcome to another Tuesday Tip Video Clip. We usually offer alot of tips on what you should be doing to rank better and to drive traffic to your site. However, this week’s tip is about the two things you never do with your website or business because they will kill your SEO.

First and foremost, you should never have duplicate content anywhere on your website. It’s ok to have the same information on different pages, but you should never, and I mean never have the same paragraphs word for word on separate pages. We see this occur time and time again especially on the homepage and about us pages. (more…)

Drive Foot Traffic to Your Dealership

 

Drive Foot Traffic to Your Dealership

Video Transcript
Hi and welcome to another Tuesday Tip Video Clip. Last week we discussed four ways to drive traffic to your website. This week we’ll talk about how you can drive foot traffic to your dealership.

The first thing you can do to drive foot traffic to your dealership is to host a community service event. Charities, hospitals and blood banks are always looking for local businesses to host toy drives, blood drives, and food and clothing drives. Obviously the traffic created won’t be there to buy a car… initially. This kind of event not only builds your brand in the community but also gives people the opportunity to see your inventory as well as any additional services you offer. Make sure you utilize social media to maximize your exposure, after all some of the highest engagement we’ve seen with dealerships are when you participate in events like this. (more…)

Drive Traffic to Your Website

Drive Traffic to Your Website

Video Transcript
Hi and welcome to another Tuesday Tip Video Clip. So you’ve got a flashy new website with all the bells and whistles but you’re not sure how to get people to it. It’s okay. I’m here to help. Your website offers a unique 24 seven solution to the old brick-and-mortor storefront. Customers can access your inventory at your virtual location at any time and from anywhere so it’s not only important to have a good website, but to have all of your information easy to access. Here are a few of my suggestions for driving traffic to your site.

My first suggestion is to advertise. Now it seems like a simple solution to a complicated problem but advertising could be the best way to drive traffic to your website. Whether your customers prefer print, radio, tv or digital advertising, it’s your job to know where they are looking for your business the most. You should also consider paid search, social media advertising, in addition to display advertising like television or billboards. Make sure your website is included on all the advertising you utilize. (more…)

Defeat Google like a Horror Movie Hero

 

Defeat Google Like a Horror Movie Hero

Video Transcript
Hi and welcome to another Tuesday Tip Video Clip. Search engines can be scary and although there are over 200 ranking factors going into each search, some factors carry a heavier weight than others. It’s important to know that Google wants to deliver the best experience out there as well as the best site available for each query. In the spirit of Halloween, I’m going to explain these as if you are trying to survive a classic horror movie. The scene is set, the moon is rising, queue the creepy music.  (more…)

How Search Engines Work

 

How Search Engines Work

Video Transcript
Hi and welcome to another Tuesday Tip Video Clip. Now you may have noticed right off the bat that I am not the same guy or guys that used to do these videos. However I assure you that I am a lot more like those guys you can see at first glance.

For a long time these videos were hosted by a certain SEO ninja and like that ninja I have a beard… glasses… and a bald spot. And for a brief time after him, these tips were brought to you by an SEO rockstar. Well, like the SEO rockstar, I can actually play a mean guitar… But with all these attributes, it doesn’t quite explain what I am doing here. Please, let me introduce myself. Hi, (snap!) I am Bryant Goodall, the new director of search and social at AutoRevo. (Snap!) and I am here to help you anyway I can. Now let’s try this again.

Hi and welcome to another Tuesday Tip Video Clip. Billions of people use search engines to navigate their way through even more billions of websites on the Internet and I guarantee you most don’t know how Google and other search engines work. Don’t worry, I am here to help. Search engines start by sending out “spiders” or little programs that crawl websites and pages and actually follow links from that site to other websites. They keep doing this over and over again. While doing this, they save or “index” these pages in vast databases. (more…)

Google Popular Times Added to SERPs

pop-times
Google’s innovations in the SERPs have changed the face of the internet for a long time now. While it’s
the bane or joy of most of those who keep up with this sort of thing, it certainly affects the billions using search engines across the world. It’s hard to know if a new feature will be short-lived or long-lasting. Well Google has done it again with adding “Popular Times” on some searches to the Knowledge Graph and I think it’s going to stay.

Although its data basis is unknown (Google’s little question mark says “Based on historical visits to this
place”), I can say that it has little or nothing to do with website traffic and more to do with your actual
foot traffic. It took just a few minutes in the Google Analytics of local business to see that it site traffic
data wasn’t a large contributing factor to the “Popular Times graph”. After all, the focus of most brick-
and-mortar businesses is to get customers in the store.

No, it’s not time to quit optimizing content or getting customers to click on driving directions; having
your web experience fully optimized in order to drive traffic and rankings is still the best bet. Oh and
keep doing what you’re best at: providing service and product better than the competitors. After all,
business is about the bottom line.