Inbound links to your website are an important part of Google’s ranking algorithm, so it’s important to keep an eye on which sites are linking to your dealership. It’s also helpful to check out the links that your competitors have, since they might have some links that your dealership hasn’t thought of pursuing.
This week’s tip video walks you through using a tool called Open Site Explorer from Moz to check your links. Watch the video and learn how to check your own links, or even your competitors’ links, so that you can stay on top of your SEO process and help your dealership rank better in local searches.
Welcome back to another Tuesday Tip Video Clip. This week we’re jumping right in and showing you how to check your dealership’s inbound website links using a tool called Open Site Explorer.
This tool is free, but it’s worth paying the $99 to get an account so you can download CSV files of all the links you pull. You’ll also be able to run unlimited reports and access social data about the sites you’re studying.
So – just go to moz.com/researchtools/ose and enter your dealership’s domain name. When you click Search, it’s going to go out and return a list of all the websites that are linking to your dealership’s website.
Now here’s where you can get a little more advanced – since you’re just putting in a domain name, you can also check your competitor’s inbound links! Here’s where an account is really handy – you can run reports on all your competitors and pull CSV files of all the links, and then you can compare your links to your competitors.
If someone is ranking higher than you and they’ve got a lot more links, then they just did a lot of the heavy lifting for you. You just have to pull their links and then you can see which links you don’t have, and then go get those links.
Here’s an important tip – when you’re pulling a link report, make sure you change the target drop down to “this root domain” so that you’ll look at all the links to the entire website. You should also make sure that the Link Source drop down stays on the default setting of “only external.”
Virtual High Five – you just learned something new. As always, if you have any questions or comments, leave them down below. Thanks for stopping by, and we’ll see you again next week.