Welcome back to another Tuesday Tip Video Clip. This week, we’re talking about Craigslist.
I know, I know – you’re saying “but Greg, craigslist is dead now – don’t waste my time!” BUT – that’s not the case.
Craigslist made the move to charge $5 a listing to keep dealers from spamming the heck out of their site. Their terms clearly state that a dealer can only post a car one time, every 48 hours – and that means only once, in one city. Obviously, dealers posted a LOT more often than that…
Craigslist doesn’t even really want dealers posting on their site. Case in point, a forum exchange between a car dealer and a Craigslist employee from the summer of 2013:
Car Dealer: “If Craigslist Craigslist doesn’t like car dealers posting multiple listings, then why did you create a ‘By Dealer Only’ section for them?
Craigslist Employee: “We didn’t create that to help you car dealers. We did that to collect all of the assholes in one place.”
and another exchange from the forums:
Car dealer: “Why are you guys so against us posting all of our vehicles?”
Craigslist Employee: “I bet you are the kind of person that takes all of the candy in the tray at the bank, aren’t you? What you car dealers don’t get is that we didn’t create the site for you to spam all of your cars every day. We made this site so you can let the community know your business exist by posting a few cars a month. We made it so the average Joe can search and find you. Not for you to constantly abuse our FREE service to out-spam your competition.”
So BOOM – they started charging for listings… and dealers ran away in droves. They refused to pay for a service that used to be free – even though they got TONS of leads from that service.
Fast forward to today… there are hardly any dealers posting to Craigslist anymore, so the dealers who are posting are making a killing.
Think of it this way – there are still just as many buyers searching for cars on Craigslist, but since there has been such a huge drop in dealers posting there, the ones who ARE still posting get exponentially more visibility.
In markets where a Craigslist post would stay on the first page for maybe 20 minutes before, a post is sometimes on the first page for a few days now.
It’s more reliable too – they’re a lot less likely to ghost your post if you’ve paid to have it there.
I can’t stress strongly enough how incredible your results can be. For the dealers who are using it consistently, Craigslist is the #2 source of inbound website traffic, second only to Google.
We even had a dealer tell us that they had to quit posting because Craigslist was too good – they were getting more calls than their sales team could handle, so they had to drastically but back on their posting strategy.
So don’t let the posting fee scare you off – head back over and give Craigslist another try. Virtual high five – you just learned something new. As always, leave questions or comments down below, and we’ll see you next week!