Is your website stale? How long as it been since you updated your content… or the slideshow on your home page… or the entire design of the site? If your site is stale and out of date, it’s not going to convert visitors, and you’ll be missing out on potential sales. Our latest video explains why keeping your site fresh is important, and how updating your design can make a huge difference for your dealership.
Hi again. This week’s Tuesday Tip Video Clip is all about dough. Stay with me here, it’ll make sense in just a second…
Dough is used to make bread. It doesn’t matter if you have the finest ingredients and that the bread was baked in an oven made out of solid gold. When that bread goes stale, it’s worth nothing.
Seriously – have you ever eaten really stale bread? It’s all crunchy and it tastes awful and it makes the roof of your mouth feel all funny…
It’s the same with your website: when your website is stale, it’s not going to help you make any dough. Luckily, your website won’t go stale in two weeks like bread does, but it’s still important for you to keep an eye on its expiration date and consider updating your design once a year.
If you have a beautiful website design already, don’t fret – there’s no need to completely redo everything. You DO want to make sure you aren’t using outdated logos, like for eBay, which changed its logo last year, or Cadillac, which just changed its logo recently.
Do you have a slideshow on your home page? When was the last time you changed those photos?
When was the last time you updated your design? If it’s been a few years, it probably looks outdated… and you want to be sure you’ve got an awesome website so that you’ll convert the visitors that you’re working so hard to get.
If you’ve updated your dealerhip’s site at some point in 2014, high five – you’re on top of the game. If you’re an AutoRevo customer and you’re interested in updating your design, call your Account Manager or website provider to get your website up to date.
Remember: don’t let your site get stale. With a great, current website, your dealership will be poised to rake in the “dough”.
Questions? Comments? Leave ‘em down below. Thanks for stopping by, and we’ll see you again next week.