Welcome back to another Tuesday Tip Video Clip. This week’s tip is a short one – Stop Using Google Translate!
We see dealers all the time who put the Google Translate button on their site… but they’re not really thinking things through. Sure, they want to serve customers who prefer another language, but Google Translate isn’t the best option.
Most importantly, if you’re wanting to show potential buyers that you have Spanish speaking employees and service Spanish speaking customers, you want them to be able to see that on your site, right? If they’re going to be searching in Spanish, that Google Translate button won’t do squat to get your site to rank for Spanish searches… So they won’t find you anyway.
But let’s say they DO find your site somehow, and see the Google Translate button, and they click it. Google Translate is notoriously bad at translation. So now they’re trying to read your poorly translated site – do you think that’s a good user experience that would make them call you?
If you really are targeting Spanish speaking customers, you should have some pages on your site actually written in Spanish! They’ll provide a much stronger user experience, they’ll have correct grammar, and they’ll actually show up in Google searches that are conducted in Spanish. It’s a win-win all around.
Virtual high five – you just learned something new! Have you done anything to help target customers in your area who speak another language? We’d love to hear about it – tell us about it in the comments down below.
Thanks for stopping by, and we’ll see you again next week.