Google Analytics Label Changes

Google Analytics Label Update

You may not have noticed since it rolled out pretty quietly… But Google has updated the labels inside of Google Analytics.

Instead of “visits” and “unique visitors,” we now see “sessions” and “users.” It’s a pretty startling change if you aren’t expecting it when you log in. Don’t worry though, none of the actual metrics have changed. Google has simply changed the terminology they’re using to be more cohesive when website and app visits are included in the same Analytics account.


Google announced the update over on their Analytics Google+ page yesterday afternoon:

Understanding User Behavior in a Multi-Device World
In this constantly connected world, users can interact with your business across many digital touchpoints: websites, mobile apps, web apps, and other digital devices. So to help you understand what users do in the increasingly diverse digital landscape, we’re enabling you to view web and app data from the same reporting view. This will be rolling out to all accounts over the next week.
How these changes affect you
This product change can affect you in different ways, based on how your account is set up and what kind of data you collect and send to Google Analytics. The Visitors web metric and Active Users app metric are now unified under the same name, Users. And, Visits are now referred to as Sessions everywhere in all of Google Analytics. We’ll be making these changes starting today and rolling them out incrementally over the next week. If you collect and send both web and app hits to one property in your Google Analytics account, all your hits will appear in all your reporting views starting today. If you want to keep your web and app data separate, you need to add a filter to your reporting views. If you don’t send web and app data to the same property in your account, your data stays the same. Everyone, however,  will see the unified metric, dimension, and segment names in their reports.

Until today, some metrics and dimensions used different names in app views and in web views, even though they presented the exact same data. Now, all metrics, dimensions, and segment names are the same, regardless if they’re used for web or app data. This gives you a clear and consistent way to analyze and refer to all of your Google Analytics data.

Read the full list of dimension and metric names: //