It’s important to make your site easy to navigate – if potential customers are on your site and they can’t figure out where to go to get the answers they need, they’re probably going to leave. There have been several studies that have shown that more than 7 menu items is counter-productive, yet we still see dealers trying to cram in as many menu links as they possibly can. Use your submenus and keep your menu clean and easy to navigate, and your customers will stick around longer and convert at a higher percentage.
Welcome to another Tuesday Tip Video Clip. This week’s tip will help you keep your menu clean and easy to navigate.
Studies have shown that if a site is hard to navigate, users will leave the site. We see dealer websites all the time that have absolutely horrible menus. We’ve even seen dealers that add so many buttons to their menus that the buttons wrap, and they’ll have 2 rows of options.
Anecdotal evidence shows that any more than 7 main menu buttons will result in a reduction in visits and conversions. Stop putting 15 buttons in your menu!
It’s not just about having too many, either… Your buttons need to be in the right place too. Best practices dictate that you put your “home” button on the far left of your menu, in the first position, and your “contact us” button on the far right of the menu, in the last position. If you’ve got your contact button anywhere else, then users will have to search for it – and if they actually WANT to contact you, shouldn’t you make it as easy as possible for them to do so?
You should also have your inventory button in the second position. Don’t bury it in a submenu, or move it further to the right. People expect it to be close to the left of the menu, by the home button – if they want to check out what you’ve got for sale, you don’t want to make it difficult for them to get there!
Keep your menus simple and organized. Use drop down menus to group related sub-pages together. Make it easy for customers to navigate through your site, and you’ll keep people there longer and get more leads.
Virtual high five – you just learned something new. As always, if you have questions or comments, leave them down below. Thanks for stopping by, and we’ll see you again next week.