Local SEO: It’s Not Rocket Science

Our Director of Search and Social is speaking at SMX West (a Search Engine Optimization conference) this morning, and this is his slide deck.

Local SEO isn’t that hard – if you know what to do. With the big shakeup in Google’s Local algorithm that occurred in late October of last year, the local landscape has completely changed.

This presentation discusses the updates and how to take advantage of the new algorithm to claim two or even 3 spots on page one search results. It also covers the important on-site elements that every dealer should be optimizing. Finally, there’s an in-depth discussion about citations (mentions of your business name, address, and phone number on other sites). The presentation covers how to build citations, and how to clean them up if you’ve got bad information floating around on the Internet.