When you’re uploading photos to your informational pages on your dealership’s website, it’s incredibly important that you upload images that have been resized and optimized. Your site’s CMS will let you load in huge images and then change their apparent size with the embed code, but that’s a bad solution. The images load slowly, because the huge image still has to load before it can be downsized in real time. This creates a bad user experience, and drastically slows down your page load speed, which is bad for your SEO.
Hey, and welcome to another Tuesday Tip Video Clip. This week, we’ve got a quick tip for you – edit your images before you upload them to your site.
No, I’m not talking about vehicle images – I’m talking about the images on the other pages of your site. What? You don’t have photos on your standard pages, you need to get that fixed immediately. Remember, you’re trying to provide the best user experience possible, and that means having photos on all your pages.
The problem we see most often is that dealers will put photos on a page without resizing them first. The picture might only appear to be a regular sized 300 pixels wide by 200 pixels high, but they actually loaded it in right from their camera – so the photo is more than 3000 pixels in width.
It’s deceptive, because your site’s CMS lets you embed the picture and make it a certain size with the embed code – but if you’re loading in a giant photo, it still has to download that giant photo before it can show it at a smaller size.
Ever seen something like this? It happens because the browser has to download a huge image and it’s taking too much time. Now imagine how awful this would look if you had several images on the page…
We saw a staff page on a site last week that had 25 photos, and since they were all huge, they all loaded slowly like this.
Not only is that a flat out awful user experience, it’s bad for your SEO too. Google looks at how long it takes to load pages, and a slow speed can keep you from ranking higher in local searches.
So – you need to edit the images before you put them on your site. Use whatever program you’re comfortable with and resize the image to whatever size you want to actually use. Save that image as a jpg with the quality set to 60 – this will compress the image and make it a smaller file size without compromising image quality.
Virtual high five – you just learned something new. As always, if you have questions or comments, leave them down below. Thanks for stopping by, and we’ll see you again next week.