Responsive Sites for 2016
Hi, and welcome to another Tuesday Tip Video Clip. 2015 was the tipping point for mobile traffic and search as Google released it’s mobile update in April. Of course this update is now old news, however, this year, the percentage of those researching their next car purchase on mobile will grow well past the 42% mark reported in 2014. What does this mean for your dealership? Well if you haven’t already switched your website to a responsive one, you’re already far behind the pack.
As a review, a responsive site is one that utilizes the same elements used on a desktop site, but scales it and optimizes it for smaller screens like tablets and smartphones. There’s no longer a need to have a separate, less appealing site for mobile browsers. With responsive design, you can keep all of the appeal and flair of your desktop site and deliver to anyone with a smartphone.
Let’s take a look at an example. Here’s one of my favorite dealer sites on desktop. Note the engaging, hi-definition graphics and images as well as the cool parallax background. Trust me, this site looks great even on a big screen tv, but how does it translate to mobile? Notice that it’s still engaging, and still looks great. All of the call-to-action buttons, inventory photos and even the text are easy to see, and it doesn’t look like any of the aesthetics had to be changed in order for it appear great on a mobile device. You keep all the benefits of your branding without sacrificing the functionality of the site.
Ok, so you might be asking, how do I know if my site is responsive? Well, here are a couple tricks you can use. First, let’s bring our friend “Captain Obvious” in on this first one.
“Thanks, Bryant. Pull up your website on your smartphone. (Cough) I’ll need to borrow yours. Right off the bat, if you have to zoom in to read the content or use the navigation, it’s not responsive. Another good indicator of a responsive site is this menu icon, known affectionately as the hamburger. Also, look to see if the site changes it’s layout from the desktop version. If it looks like nothing has changed, it’s not responsive.”
Thanks, Captain Obvious. If you don’t have a smartphone handy, and some of us don’t, you can use a desktop browser to see if your site is responsive. Drag the left or right edges of the browser in to see if any of the content changes or if the pictures resize. Now, this isn’t a foolproof way of seeing if your site is responsive because you’re still on a desktop, and most websites still know this. But it does give you a good idea of what your content looks like in various screen sizes.
Of course, responsive sites aren’t a fad like the animated logo or a load of flash content of the old days. Responsive websites are being utilized all over the internet and likely are here to stay so you might want to get on the phone with your dealer website provider and ask them, “What do I need to do to make my site responsive?” Thank you for your time and as usual, leave any questions or comments for me or Captain obvious in the comment section below,