Search Engine Optimization (SEO) Details

SEO has a bad reputation

because many providers are vague about what they’re actually providing with their SEO services and they don’t deliver quality results… but that doesn’t mean it isn’t incredibly effective when it’s done correctly. Our team of SEO experts is dedicated to knowing the ins and outs of the SEO industry so you don’t have to. We’ll piece together all the important SEO elements for your dealer website, plug them in, and then monitor everything to ensure continued performance and success.

Without content, you are nothing

It’s amazing how many dealers we come across who have almost zero text on their website, other than their inventory pages. Search engines crawl your site to index your content, so when someone does a search, the engine can return relevant content. If you don’t have any content on your site, how can you expect to show up high in the results (if you even show up at all)?

Our SEO team will work with you to build out your site content, adding relevant pages and engaging content. If your customers can find useful information on your site that helps them in their buying process, the search engines will find the content too. The more fresh, relevant content you have on your site, the better your site will perform in the search engines.

Target Your Local Area

Google’s recent algorithm changes show that search is moving in an increasingly local direction. Our team will help you claim your Google Places listing (as well as Yahoo! Local and Bing Local), and then we’ll optimize your listing to optimal performance in local searches. We’ll also conduct a thorough site review and tweak your content to help optimize for organic results in local searches.

Build Quality Inbound Links

Another major piece of the SEO puzzle is inbound links. Search engines see a link to your site as a “vote” for your site… With Google’s Panda/Farmer update, you can’t simply buy links or submit your site to thousands of low-quality link directories. Google now references the quality of the site that’s linking to you, so our team of SEO experts will spend their time getting inbound links that meet Google’s standards of quality.

Engage in Social Media

Social media is having an increasing influence on search engine results. Our social media management package will keep your dealership engaged in the social conversation, helping you to get “likes” from past customers and potential buyers. We’ll build your blog and help create posts that draw in the crowds, as well as the important inbound links that will help your site rise in the search engine results pages (SERPs).

Monitor What People Are Saying About You

Google’s recent update gave a huge boost to Google Places and local search results, and a significant factor in local rankings is online reviews. We’ll work with your staff to help implement an online review strategy, so your customers will become your evangelists. The more positive reviews you get, the higher your dealership will place in local searches.

Our list of features:

Site Review
Website copy optimization
Unique, targeted meta content
Keywords on alt tags on all site images
Creation of relevant outbound links
Local search optimization
City included in copy throughout site
Local listings claimed (Google, Yahoo!, and Bing)
Site added to relevant local listing sites and directories
Google Analytics integration
Monthly progress report
Link building to increase inbound links
Ongoing website content updates
Set up Facebook and Twitter accounts (if not already created)
Facebook Management
Initial strategy session
Custom build out
Fans and non-fans welcome tab with separate content
Daily status updates
Twitter Management
Creation of custom background
Daily tweets
Reputation Management
Monitor social sites and review sites
Promote positive reviews on Facebook, Twitter, blog
Notify dealer when negative review occurs
Supply suggested response for negative reviews
Suggest strategy for addressing any current negative reviews

If you have any questions, please call us at 972-715-8600.