Goals in Google Analytics allow you to track specific actions that you specify, so you have a better understanding about how your website is converting visitors into leads. You can track how long someone spends on the site, if they visit a certain minimum number of pages, or if they visit a specific page. The most common use of goals is to track forms that are filled out on your site. Our latest video walks you through the process of setting up goals, so you can track your form conversions so you can make smarter marketing decisions.
Welcome back to another Tuesday Tip Video Clip. Today we’re going to take a look at Google Analytics.
Wait – stop… I know Google Analytics is kinda scary, but I’m going to show you a quick tip that will really help you in the future.
Far too many dealers don’t use Google Analytics, and there are thousands of dealers who have it set up, but never log in and look at the data. Tons of dealers who DO actually log in don’t have any “goals” set up, but goals are one of the most important elements of Google Analytics.
A goal in Google Analytics is a user-defined conversion. You can set goals for how long someone spends on a page, how many pages they look at on your site, or for specific pages that they might look at. You can go in and set up goals for every form on your website, so you’re then able to track how many forms were filled out on your website every month.
So – log in to Google Analytics and select your website property. Once you’re on the main dashboard, click “Admin” on the top bar. Look at the right column called “view” and click on the “goals” link. Here’s where you’ll set up your goals. Click the red “new goal” button, then click the “custom” radio button, then click “next step”.
Enter the name for your goal and then click the “destination” radio button, then click “next step”.
You’ll need to enter the destination for the thank you page in the field on the next page. If you don’t know the URL for the “thanks for filling out this form” pages on your site, ask your provider, or just fill out the forms and see for yourself. Enter the URL in the field and leave the drop down as “equals to”.
If you want to assign a value to your goal, you can click the value to “on” and enter a number. If you assign values to your goal, Google Analytics will calculate the dollar value for all of your conversions. For example, to make the math easy – if you knew that you sold a car to 1 out of every 4 test drives, and that your average profit on a sale is $1000, then you could assign a value of $250 to the “request a test drive” form on your website.
Click “create goal”, and you’re done! Now, when you log in to your Google Analytics account, you can click “Conversions” at the bottom of the left column and then view an overview of your goal completions for the selected period.
Virtual high five – you just learned something new. As always, if you have questions or comments, leave them down below. Thanks for stopping by, and we’ll see you again next week.