Targeted Vehicle Descriptions – Tuesday Tip Video Clip

Just like you’d post different photos on AutoTrader than you’d post on Craigslist, you should be writing different vehicle descriptions for the different websites. The shoppers on each site are looking for different things, so your descriptions should be tailored to the type of site the inventory is listed on…

VIDEO TRANSCRIPT

Welcome back to another Tuesday Tip Video Clip. This week, we’re talking about vehicle descriptions.

There are 3 areas we’re gonna hit here – dealers who don’t write descriptions, dealers who write bad descriptions, and dealers who think they’re writing great descriptions. If you fall into that last category, don’t bail out on the video, I’ve got a killer tip for you…

It’s amazing how many dealers out there still don’t write descriptions for the vehicles on their websites. If you’re one of those dealers, you need to stop watching this immediately and go write some descriptions… It helps with your SEO and it provides a better user experience.

Too many dealers out there write awful descriptions. Don’t just list features in a bulleted list – you should already have that info on the page from what comes out of the VIN decoder. Customers don’t want to read that – they want a conversational description that actually describes the vehicle. You need to have more than a sentence or two, and you need to use correct grammar and punctuation. Don’t write in all caps, don’t change the font size and color, and don’t use multiple exclamation points.

If you’re already writing awesome descriptions, good for you – you’re ahead of the game. But you’re probably missing one of the most important tips out there…

You need to write different descriptions for different sites. Just like you’d post a different set of photos on AutoTrader than what you’d put on Craigslist or your site, you should write different descriptions. On eBay Motors, you’d want to write a description that talks about your history on eBay, your feedback score, and your shipping service – but that wouldn’t work well on a Craigslist description. Dealers love to include a “view more inventory on mydealership.com” link in their descriptions on AutoTrader, but that looks REALLY bad if you put that on every description on your website – plus, it could potentially look spammy to search engines.
Make sure you’re writing unique descriptions for different sites to maximize your chances of converting customers in different locations. AutoRevo’s system makes this easy, so if you’re with a provider who only allows for a single description, maybe it’s time to think about switching…

Virtual high five – you just learned something new! As always, if you have any questions or comments, leave them down below. Thanks for stopping by, and we’ll see you again next week.