Welcome back to another Tuesday Tip Video Clip. This week, we’re talking about customer interaction… specifically, how you touch customers after the sale.
In a recent study, 20% of buyers said they’re not contacted after the sale. For independent dealers, that number’s even higher.
If you’re a dealer that doesn’t contact your customers after they drive away, you’re missing out on a HUGE opportunity to grow your business. Customers want to feel special – they want to feel like they matter to you. If you back up that expectation with an email or a phone call after purchase, you’ll change your customers into advocates.
When customers become advocates, they tell their friends and family about you – which brings you more referral business. When customers become advocates, they’ll come back and buy from you in the future. If you’ve got a service department, those advocates are going to come back for service. If you continue that special touch, and call or email after service, those customers will be even bigger fans. A simple email or phone call is all it takes to build a solid foundation for future business.
Virtual high five – you just learned something new. As always, if you have questions or comments, leave them down below. Thanks for stopping by, and we’ll see you again next week.