We still see dealers who don’t post prices on their vehicles. Now, we understand that in many cases, Buy Here Pay Here dealers legally can’t display prices… But in any other case, it’s an incredibly bad idea to not show prices on your dealer website.
Watch this week’s video and hear our Dealer Trainer Zach explain why it’s absolutely vital to have prices on your website, and why your leads will suffer if you don’t.
And we’re back with another Tuesday Tip Video Clip. This week, we’ve got a doozy, and i’ve brought our Dealer Trainer Zach into the studio to deliver the goods…
So – today I’m going to talk to you about putting vehicle prices on your website… or more accurately, NOT putting vehicle prices on your website. We get it – you want customers to contact you. The more “face time” you have with customers, whether it’s on the phone or in person, the better your chances of making the sale. Back in the day, dealers would put “call for price” on a vehicle, and potential buyers would call and ask about that vehicle – and BAM – you’d have them on the hook.
Things have changed, though – and this tactic just doesn’t work anymore. I talk to dealers all the time who are wondering why their sales are slumping, and then I look at their site and see that they don’t have any prices listed.
There’s a direct correlation. While it’s generally not the sole cause of slow sales, not having prices on your inventory is a major turn-off for potential customers.
Your customers want instant information, and when they’re searching for a car online, they have plenty of choices. We know that potential buyers will visit multiple websites before making a call or filling out a form. Unless you have a really unique vehicle, a customer won’t pick up the phone and call you when there’s no price listed. They’ll simply move on and look elsewhere.
Don’t lose out on sales because you haven’t listed prices on your inventory page. Put a price on every single vehicle on your website.
You already list prices? Virtual high five! Awesome work. If you’re still on the fence about it, or want to tell us why you think we’re wrong, leave a comment down below or feel free to give me a call. I’d love to discuss it with you.