Why You Need Facebook
Hi, and welcome to another Tuesday Tip Video Clip. With over 1.5 Billion active monthly users, Facebook is the undisputed king of social media. Facebook boasts that over half of these users are daily users, making your company’s constant engagement a priority in today’s marketplace. Now you might be thinking, “People don’t buy anything on Facebook”. Ok, for some industries this might be true but it doesn’t mean you need to ignore Facebook completely. 40% of Facebook users will actively recommend a brand or product they like on their social feed. This alone can be an effective tool for your brand. Brand evangelism on Facebook can drive more people to your product than some advertising and promotional efforts. Facebook also gives you a unique opportunity to target your potential customers more precisely than other advertising. You can actually identify highly specific things about users such as their gender, location and if they have liked your page or not, then you can target them with the products that best fit their needs.
Facebook is also a great way to connect with your customers and receive the crucial feedback that business needs to build your brand. With the abilities to comment on posts and ads, as well as to leave reviews, users now have a stronger voice in advocating for your brand, or if the need arises, blast your brand for their shortcomings. It benefits your business greatly if you are monitoring what people like and don’t like about your business, and it shows potential clients that you care when you respond to negative reviews or comments. Although most businesses can’t afford to pay for 24-hour monitoring, they can however afford to have someone checking in and responding every few days.
Facebook also offers the unique advantage of showcasing your brand’s philosophy and personality. If you’re doing giveaways, contests or supporting local charities, you bet people want to know about it. Make sure you’re leveraging Facebook to the fullest, by sharing these events and giveaways as much as you can. Don’t be afraid to show your personal side either. You now have the perfect forum to show the fun you have during the holidays, the causes you support, or any unique personal information you feel that your customers want to know.
My simple suggestion for your business on Facebook is to not use it as a marketplace but a forum for your brand. Post unique, engaging content on a daily basis, while sprinkling in your inventory or product selection. People don’t want to follow or engage with a business page that is incessantly hocking new product. Share things that you find interesting because likely, your customers will find it interesting.
In short, keep your Facebook posting light and conversational and your customers will appreciate it. Utilize the uniqueness of Facebook to update customers with holiday hours, limited time promotions and special events. Most important of all, have fun. You can show how knowledgeable and serious about selling your product when they visit your business online or in person.
As always, if you have any questions or comments, please leave them in the comment section below.