Why You Should Show Price on Inventory
So let’s say you’re shopping for a brand new TV and you’re researching online for the best prices. You’ve found three stores not too far away that have the exact TV you’re looking for and you pull up their websites to compare. The first two companies have the price clearly marked and in fact there isn’t any difference between the prices but the last website makes you “call for the price”. Do you call?
Did you call or did you just go back to the two sites that listed the price? Hi and welcome to another Tuesday Tip Video Clip. This week we’re tackling something that we get asked all the time at AutoRevo. “Why do I need to show my price on my site?”
Some dealers believe that they can get the customer on the hook by making them call in for a price of a vehicle. “If I can just get my salesman on the phone with them, they’ll sell them the car.” Now this might have worked earlier on when your competitors were struggling to get a website but now the user has so many options for research and they don’t always have to be local. In fact, the online car shopper can visit up to ten different sites when researching a car. If all of those sites have the price listed, you think they’re going to bother to call about a price on one lonely site?
Now, I do understand that there are some types of dealerships that can’t legally display the price but I guarantee you most sites not showing their prices are not legally obligated to hide them. Some people might consider the “call for price” tactic as shady, or untruthful even if your intentions are good. In fact, I bet the bounce rates are higher on Vehicle Details Pages that don’t have a price. Basically, some outdated tactics may actually be hurting you on the internet. If you have the best prices in town, why not shout it to the world? Your potential customers will thank you for it. Thanks for stopping by. If you have any questions or comments, please leave them in the comment section below.